RosieReality
- Open roles
- 0
- Founded
- 2018
- Employees
- N/A
- Offices
- 1
About RosieReality
RosieReality was an independent educational technology and mobile gaming studio based in Zurich, Switzerland. Founded in January 2018, it developed augmented reality experiences intended to introduce children and families to robotics, programming and spatial interaction. The company emerged from research at ETH Zurich’s Autonomous Systems Lab and was incubated at Wyss Zurich between 2017 and 2019.
Its work explored how mobile software could make robotics learning accessible without requiring families to purchase physical robot hardware. The team developed experiences around Rosie, a virtual rescue robot whose world appeared on real surfaces through a smartphone camera. This approach connected digital interaction with physical surroundings, combining educational ideas with mobile game design.
From robotics research to family puzzles
The studio’s flagship game, Rosie’s Reality, launched on Apple Arcade on November 15, 2019, across iOS, iPadOS and tvOS. Designed as an atmospheric family puzzle game, it asked players to arrange modular command blocks into pathways that helped Rosie rescue malfunctioning robots. Its mechanics translated programming concepts into visual, interactive challenges.
RosieReality’s development capabilities encompassed mobile augmented reality software, spatial interaction, educational experiences and puzzle mechanics. Its work connected an academic robotics background with the practical demands of creating games for a broad consumer audience.
End of operations
The studio ceased operations in the summer of 2020 after selling its technology assets to a third party in California’s Bay Area. Continued game updates and maintenance proved unsustainable, and Rosie’s Reality was removed from Apple Arcade in December 2020.
The company’s legal dissolution followed later: shareholders resolved to dissolve it on December 19, 2023, and its liquidation was entered in the Zurich Commercial Register in February 2024.
More about RosieReality
Founders and liquidation leadership
- The historical co-founders were biophysicist Sélim Benayat, designer Peter Spence and robotics engineer Florian Kennel-Maushart. Their reported executive roles were CEO, Chief Design Officer and CTO respectively; Kennel-Maushart stepped down in March 2020.
- The commercial register identifies Sélim Benayat as Chairman of the Executive Board and liquidator.
Funding and early support
- In April 2019, the studio raised $2.2 million in seed funding led by Redalpine, with participation from Atomico, Shasta Ventures and the Akatsuki Entertainment Fund.
- Earlier support included pre-seed capital and grants from the Gebert Rüf Foundation and Venture Kick.
Industry participation
The studio exhibited as part of the SwissGames national delegation.
Notable credits
1 creditOffices
Where RosieReality is based
- Zürich, Zurich, Switzerland
Zürich offices
About this office
**Office** Status: active Address: Bombachhalde 28, 8049 Zürich, Switzerland Opened: 2020 Registered domicile and liquidation seat since August 18, 2020; not an active game development studio. --- **Office** Status: inactive / historical Address: Limmatstrasse 214, 8005 Zürich, Switzerland Opened: 2019 Closed: 2020 Former operating studio and registered domicile from August 2019 to August 2020. --- **Office** Status: inactive / historical Address: Weinbergstrasse 35, 8092 Zürich, Switzerland Opened: 2018 Closed: 2019 Original studio premises and incubator residency at Wyss Zurich / ETH Zurich Autonomous Systems Lab, occupied from February 2018 to August 2019.
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