Ronin X Design
- Open roles
- 0
- Founded
- 2018
- Employees
- 1-10
- Offices
- 0
About Ronin X Design
Ronin X Design was a Southern California design studio and consultancy focused on automotive user experience, human-machine interfaces and future mobility. Established circa 2018 by Federico “Fede” Ponce, it brought together interface design, motion graphics, CGI visualization and mobility research to explore how people interact with increasingly digital vehicles.
Its work concentrated on next-generation cockpits, instrument clusters, passenger infotainment and autonomous vehicle experiences. The studio combined visual development with interaction concepts, producing interface animations, navigation displays, onboarding flows and vehicle experience prototypes. Its automotive practice drew on Ponce’s background in creative direction, motion design and visual effects.
Automotive interfaces and visualization
In December 2018, Ronin X Design collaborated with holographic UI designer Sanu Sagar and Voxon Photonics on a functional volumetric holographic interface concept for Infiniti. The project explored three-dimensional navigation, an ambient AI visualizer, climate controls, startup animations and driver recognition. It extended the studio’s interface work beyond conventional flat displays into spatial representations of vehicle information and controls.
Other documented projects included in-car mapping and passenger login flows for the Infiniti QX Inspiration, a passenger welcome interface for Nissan autonomous vehicle concepts, and visualization for a next-generation USPS delivery truck concept. The studio also produced Lexus vehicle product visualization and motion graphics and CGI effects for Volvo brand visualization. These projects spanned both proposed in-vehicle experiences and the imagery used to communicate vehicle concepts.
Alongside production, Ronin X Design offered HMI systems architecture, strategic mobility consulting and research into emerging vehicle experiences. Its practice connected automotive interaction design with broader questions about autonomous transport, electric vehicles and changing expectations of digital products.
The studio operated primarily between 2018 and 2022. Its dedicated website subsequently became inactive, and Ponce moved toward executive UX advisory and AI-driven product strategy through his personal professional practice.
More about Ronin X Design
Design methodology
The studio described its approach as “Sentient Centered Design,” emphasizing human well-being, ecological sustainability and cognitive clarity across multimodal interfaces.
Operating model and research collaborations
Ronin X Design used a boutique consultancy model, combining core leadership with project-based remote creative talent, including specialist motion designers, 3D artists and research contractors. Its mobility research alliances included Bill Russo’s Automobility Ltd in Shanghai and Visionmobility in Canada.
Industry participation
Ponce represented the studio as Chairman of the China Automotive Human-Machine Interaction Summit and delivered “The Future of Automotive UX” at the 2020 City as a Lab Mobility Summit. He also contributed automotive design commentary to Forbes, including discussion of interface minimalism and electric vehicle design trends.
Notable credits
6 creditsOffices
Current and former locations of Ronin X Design
- Greater Los Angeles, California, United States
Greater Los Angeles office
Former officeAbout this office
Historical operating and creative production base. The report states that no permanent physical commercial facility is maintained following the studio's dormancy.
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