Roger
- Open roles
- 0
- Founded
- 2006
- Employees
- 11-50
- Offices
- 1
About Roger
Roger is a creative studio and production company based in Los Angeles, working across design, animation, live-action filmmaking and branding. Its multidisciplinary practice serves entertainment networks, streaming platforms, advertising agencies and technology companies, combining visual identity development with production and post-production.
The studio develops projects from concept and creative direction through character design, storyboarding, animation, filming and finishing. Its capabilities span cel and 2D animation, 3D animation and CGI, visual effects, compositing, editorial and color. This range supports work that combines live-action performances with animated characters, graphic systems or digitally constructed environments.
Brand systems and screen storytelling
Roger’s entertainment work includes network identities, show graphics, promotional films and campaign packages. For Nickelodeon’s 2023 global network rebrand, the studio reimagined the channel’s visual identity, updated the Splat logo, developed 2D and 3D motion guidelines, and directed live-action network IDs featuring children. The project connected a broad identity system with individual pieces of on-air storytelling.
Other projects demonstrate different combinations of its disciplines. Its refresh for the eighteenth season of ABC’s The View included a redesigned logo, graphics package and promotional campaign. For History’s Mountain Men, Roger used illustrative cel and 2D animation to bring Eustace Conway’s anecdotes to the screen. Its work also extends to cinematic brand films and live-action campaigns for Cinemark, as well as anamorphic animation for Netflix’s Times Square billboard.
An expanded production practice
In August 2019, Roger merged with Big Machine, bringing together Roger’s motion design and animation practice with Big Machine’s live-action and documentary storytelling experience. The combined operation retained the Roger name and consolidated its personnel and production resources in Los Angeles.
Today, the studio’s work ranges from individual commercials and promotional pieces to network rebrands, event visual systems and large-format digital displays. Its integrated production approach connects design decisions with animation, shooting and post-production throughout a project.
More about Roger
Leadership
- Terence "Terry" Lee is Founder and Executive Creative Director; he previously worked as a senior designer at G4 Media.
- Josh Libitsky is Managing Partner, with responsibility for new business, and Dane Macbeth is Partner and Executive Creative Director.
- The reported creative and production leadership also includes Ken Carlson, Braden Wheeler and Anne Pendola, Executive Producer and Head of Production.
Production environment
Architecture firm CHA:COL designed the studio's 6,500-square-foot adaptive reuse facility. Its central amphitheater, known as "The Pit," provides a collaboration space. Production infrastructure includes three editorial and finishing suites, a photography and live-action green screen stage, and sound recording and post-production facilities on a steel mezzanine.
The reported software pipeline includes Adobe Creative Cloud, Cinema 4D, Redshift, Houdini, Maya, DaVinci Resolve and Nuke.
Early history and studio culture
Roger began in an apartment with a core team of three. The studio describes its creative culture in terms of playfulness, craft, storytelling and open creative exploration.
Notable credits
17 creditsOffices
Where Roger is based
- 1109 N Virgil Ave., Los Angeles, CA 90029, United StatesLos Angeles, California, United States
Los Angeles office
HeadquartersAbout this office
Overall headquarters and production studio in a converted garment manufacturing warehouse. Roger and Big Machine consolidated operations here following their August 2019 merger.
Open roles
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