Animotive

Animotive is a Belfast-based creative technology and software development company focused on real-time 3D animation, immersive production and performance capture. Founded in 2019, the business previously operated as RETiniZE and developed its software alongside commissioned VR and AR experiences. Its transition to the Animotive name brought the company’s identity together with its flagship animation platform.

The company builds tools that let creators perform, direct and capture animation inside a shared virtual environment. Its work connects virtual reality, spatial computing and real-time rendering with the practical tasks of staging scenes, animating characters and recording camera movements. The software serves animation and visual effects teams, filmmakers, broadcasters, game developers and educational organisations.

Animation tools and production workflows

Animotive, commercially released in 2023, is a collaborative VR animation platform. Creators can embody 3D characters, dress virtual sets, manipulate props, adjust lighting and operate virtual cameras. Remote participants can work together in the same scene, combining performance capture and virtual directing within a shared production workflow. Automated retargeting and integration with Unreal Engine and Unity connect captured performances to wider 3D production pipelines.

Animotive Kimodo extends the software ecosystem with generative AI text-to-motion tools for Unreal Engine. It produces baseline skeletal motion from natural-language prompts for MetaHuman and custom humanoid rigs, giving creators a starting point for character animation.

Alongside software development and licensing, the company provides virtual production consulting, research and development, bespoke immersive applications and educational pipeline integration. Its markets include higher education, screen academies, museums, science centres, location-based entertainment and branded immersive content.

From immersive commissions to software

Between 2019 and 2022, the team developed its platform while delivering immersive experiences for organisations including the BBC, National Geographic, the World Health Organisation, BMW and Seagate. This combination of commissioned production and software development shaped a business centred on tools for collaborative animation, while retaining capabilities in custom interactive and immersive experiences.