Reel Pictures

Reel Pictures is an independent animation, visual effects and motion graphics studio based in Melbourne, Australia. Established in 1993 by Alf Kuhlmann, it creates CGI and visual content for broadcast advertising, corporate communications, architecture, medical science, museums and public installations. Its work spans conventional screen production, interactive environments and content designed for large or unusually shaped display surfaces.

The studio provides creative direction, 3D modelling, digital sculpting, character animation and visualisation, alongside 2D and 3D motion design. Broadcast and promotional work includes logo animation, network graphics, kinetic typography and product animation. Its post-production capabilities cover compositing, colour grading, 3D camera tracking, rotoscoping and digital retouching, including set cleanup and the removal of unwanted logos or blemishes.

Animation beyond the conventional screen

Fluid and particle simulation is a particular area of expertise, with RealFlow used for commercial imagery and museum installations. For The Wonder of Gold at the Perth Mint, Reel Pictures produced a ten-minute 3D animation with fluid simulation for a 12-metre-wide wrap-around projection exhibit. Its architectural projection work includes Goosh, presented on the former Zuegg factory building at Italy’s Lana Lights Festival in 2015.

The studio also develops virtual reality environments, realtime architectural walkthroughs and stereoscopic content for specialised installations. These capabilities extend its visualisation work into interactive experiences, including content for the Defence of Darwin Experience and a mixed reality museum exhibition proposal for the Royal Society of Victoria. Architectural simulation and CAD-based VR walkthroughs sit alongside medical and biomechanical visualisation within its production offering.

Commercial and institutional work

Reel Pictures’ commercial portfolio includes CGI product animation and fluid simulations for Boost Juice campaigns, animation and post-production for Luxury Escapes television commercials, and broadcast graphics for Swisse Ultivites and Timomatic / X-Factor. Institutional projects include medical rotoscope animation for the Victorian Comprehensive Cancer Centre and historical educational animation for the Victorian Department of Education. Across these formats, the studio serves brands, agencies, government departments, architectural firms and museum organisations in Australia and internationally.