Red Lab Technologies
Give a Damn
- Open roles
- 0
- Founded
- 2014
- Employees
- 11-50
- Offices
- 1
About Red Lab Technologies
Red Lab Technologies is a digital marketing, creative design, and WordPress development agency based in Cedar Falls, Iowa. Founded in 2014, the agency combines brand strategy, website engineering, and digital campaigns for businesses with complex communications and customer acquisition needs. Its work spans financial services, asset management, digital assets, insurance, healthcare, and B2B information services.
The studio brings creative and technical disciplines together across the customer journey. Brand engagements include identity development, messaging, visual guidelines, and custom graphics, supported by persona mapping, competitor analysis, and user journey design. Its website work combines custom UX/UI design with WordPress development, application integrations, hosting, maintenance, and security monitoring.
Connected digital programmes
Red Lab develops digital marketing programmes that connect search visibility, paid media, and conversion optimisation. Its services include organic SEO, Google and Bing search advertising, paid social and display campaigns, analytics implementation, dedicated landing pages, and A/B testing. Marketing automation work extends into CRM architecture, lead tracking, sales outreach workflows, and email and SMS nurturing, allowing campaign activity to connect with subsequent sales processes.
The agency's portfolio includes substantial website and campaign assignments. For Grayscale Investments, it supported the launch of the Grayscale Future of Finance ETF through messaging, creative, website development, marketing collateral, social strategy, public relations, and digital advertising. Its Acrisure work involved a scalable network of brand-aligned websites for global partner offices. For DispatchHealth, Red Lab combined a responsive corporate website with a custom React progressive web application and multichannel marketing. Its work for Dynamic Beta Investments encompassed a refreshed identity and custom responsive website.
Vested acquired Red Lab in November 2021, with the acquisition announced that December. The transaction brought Red Lab's digital marketing and development capabilities into a broader financial communications business. Red Lab has continued operating under its own brand, retaining its team structure and Cedar Falls base.
More about Red Lab Technologies
Leadership
- Greg Jass serves as Chief Executive Officer and Founder.
- Haley Meisinger is Vice President of Operations, JJ Floss is Vice President of Digital, and Cody Robinson is Creative Director.
Background and studio culture
Jass previously co-founded TargetClick Marketing Solutions through the University of Northern Iowa's John Pappajohn Entrepreneurial Center R.J. McElroy Student Business Incubator. That business later merged with Mudd Advertising; Jass subsequently partnered with JJ Floss to develop Red Lab.
The company's name was inspired by Jass's red Labrador retriever, Rex, who appears on its roster as “Chief Barking Officer.” The agency describes its approach in terms of close client partnerships, strategic execution, and care for the work.
Platform partnership
As a certified HubSpot Solutions Partner, Red Lab implements the platform within programmes connecting brand messaging, website experiences, and marketing automation.
Notable credits
6 creditsOffices
Where Red Lab Technologies is based
- 604 Clay Street, Cedar Falls, IA 50613, United StatesCedar Falls, Iowa, United States
Cedar Falls office
HeadquartersPrimary company headquarters housing executive management, design, and web development operations.
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