ReDefine

ReDefine is a global visual effects and animation studio serving feature films, television and streaming productions. Launched by DNEG in May 2019, it combines a boutique approach to creative production with access to the wider group's infrastructure and technical resources. Its work spans international cinema, regional film industries and episodic entertainment, supporting independent filmmakers as well as major studios and streaming platforms.

The studio was established to address growing demand for visual effects and animation, initially focusing on entertainment markets in Asia, particularly India and China, alongside streaming productions worldwide. It subsequently expanded across North America, Europe, India and Australia, developing an interconnected production network that supports collaboration across regions. ReDefine operates within the DNEG Group, whose ultimate parent is Prime Focus Limited.

Visual effects and animation

ReDefine provides end-to-end visual effects supervision and production, with capabilities ranging from compositing and matte painting to digital environments, character development and lighting. Its creative specialties include CG creatures and characters, photorealistic environments, feature animation and high-end episodic effects. Modeling, rigging, look development and pre-visualization form part of its broader digital production offering.

Its portfolio includes visual effects and animation contributions to RRR, Brahmāstra: Part One – Shiva, The White Tiger, The Undoing, Ripley and The Penguin. Animation credits include 100% Wolf, Rock Dog 2: Rock Around the Park and The Legend of Hanuman. These projects reflect work across live-action storytelling, animated features and episodic productions for international audiences.

Beyond commissioned production services, the studio develops original intellectual property and international co-productions through ReDefine Originals. This activity extends its role into animation development and creative partnerships. Across its production work, ReDefine combines tailored creative supervision with the resources of a larger studio group, adapting its services to different production scales and markets.