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Red Bull Media House

Creative & Production
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Founded
2007
Employees
1001-5000
Offices
4

About Red Bull Media House

Red Bull Media House is a global media enterprise and production house focused on sports, outdoor adventure, culture and lifestyle. Established in 2007, it develops, produces, publishes and distributes content across television, streaming, theatrical documentaries, audio, print and digital channels. Its activities combine programming for audiences with content licensing, distribution partnerships and commercial production services.

The company grew from Red Bull's approach to producing and distributing its own sports and cultural storytelling. Its business extends beyond individual productions to encompass broadcasting, publishing, digital platforms and international syndication. Regional operations support programming, technology, publishing, sales and distribution across Austria, North America and the United Kingdom.

Production and distribution

Its production capabilities include live multi-camera broadcasting, remote production, feature documentaries, factual series and original short-form programming. Work spans action sports competitions, high-altitude adventure, music events and cultural programming. Live broadcast operations cover production, signal management and delivery, while commercial services include custom brand storytelling, creative production and media integration.

Red Bull TV carries live events, original series and feature-length films across web, mobile and connected television platforms. The company also programs and licenses free ad-supported streaming television channels. Its broadcast portfolio includes ServusTV, with sports, culture and debate programming, alongside the ServusTV On streaming service.

The Red Bull Content Pool supports business-to-business distribution of video, photography and editorial material to newsrooms, broadcasters and commercial partners. This complements the company's wider programming and syndication relationships with international television and streaming outlets.

Publishing and film

Publishing activities include The Red Bulletin, Servus in Stadt & Land, Bergwelten and motorsport publication SPEEDWEEK.com. These titles extend the company's sports, outdoor and lifestyle coverage into print and digital editorial products, while Benevento Publishing adds books across nature, culture, sport and nonfiction.

Film and episodic production also operates through Red Bull Studios, which finances, produces and distributes documentary and scripted projects for theatrical release, festivals and subscription streaming platforms. Together, these activities connect production with multiple routes to audiences and commercial distribution.

More about Red Bull Media House

Leadership and origins

  • The November 2026 research identifies Dr. Dietmar Otti and Dr. Marcus Weber as managing directors, with Gerrit Meier listed as a previous officeholder.
  • Dietrich Mateschitz established the media business to develop Red Bull's content production model into a commercially autonomous broadcasting and publishing operation.

Distribution infrastructure

  • The Content Pool combines digital asset management with self-service syndication of high-resolution footage, photography and editorial copy. The report describes coverage of more than 1,250 annual cultural and sporting events and over 700 sponsored athletes.
  • Programming and syndication reach more than 1,000 partner networks. Reported FAST distribution platforms include Pluto TV, Samsung TV Plus, LG Channels and Amazon Freevee.

Publishing and broadcast history

  • Salzburg TV was acquired in 2007 and relaunched as ServusTV in 2009.
  • Benevento Publishing operates six imprints: Benevento, Ecowin, Servus, Pantauro, Terra Mater and Bergwelten.

Notable credits

9 credits
  • Red Bull Stratos (2012)
  • The Art of Flight (2011)
  • Streif: One Hell of a Ride (2014)
  • The Horn (2016)
  • Blood Road (2017)
  • Any One of Us (2019)
  • We Can't Not (2026)
  • Talk im Hangar-7
  • Red Bull Batalla

Offices

Where Red Bull Media House is based

4 locations

  • Global Corporate Headquarters

    Headquarters
    Oberst-Lepperdinger-Straße 11–15, 5071 Wals bei Salzburg, AustriaWals bei Salzburg, Salzburg, Austria
    About this office

    Global headquarters, core ServusTV broadcasting facilities, streaming engineering and global content syndication. Wals, Wals bei Salzburg and Wals-Siezenheim identify the same headquarters campus.

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  • Wals office

    Wals, Salzburg, Austria

  • United Kingdom Operational Office

    Seven Dials Warehouse, 42-56 Earlham Street, London WC2H 9LA, United KingdomLondon, England, United Kingdom
    About this office

    Same-brand regional office operated through Red Bull Media House UK Ltd, supporting distribution, UK publishing, sales and content partnerships.

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  • Santa Monica offices

    Santa Monica, California, United States
    About this office

    **North American Operational Headquarters** Status: active Address: 1740 Stewart St, Suite 320, Santa Monica, CA 90404, United States Same-brand North American operating office for programming, documentary and digital production, platform technology, media partnerships and distribution. This is a regional headquarters. --- **Office** Status: active Address: 1630 Stewart St, Santa Monica, United States Additional premises used within the Red Bull Santa Monica Media Campus; the report does not assign a separate departmental function. --- **Office** Status: active Address: 2700 Pennsylvania Ave, Santa Monica, United States Additional premises used within the Red Bull Santa Monica Media Campus; the report does not assign a separate departmental function.

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