Reblika Labs
- Open roles
- 0
- Founded
- 2019
- Employees
- 1-10
- Offices
- 1
About Reblika Labs
Reblika Labs is a boutique creative technology and digital human studio based in Rotterdam, Netherlands. Founded in 2019, it creates photorealistic virtual characters and interactive experiences for fashion, entertainment, public institutions, healthcare and cultural organisations. Its work combines character art, real-time animation and software development, spanning digital doubles, virtual ambassadors, conversational avatars and immersive simulations.
Characters for real-time experiences
The studio develops bespoke MetaHuman characters for Unreal Engine 5, supported by modelling, texturing, facial and body rigging, and strand-based grooming. Its character services cover brand campaigns, games, film, virtual reality and interactive installations. Rigging work supports production pipelines using Autodesk Maya and Unreal Engine, while its game development services include Blueprint and C++ engineering for interactive mechanics and virtual environments.
Reblika’s fashion and entertainment work includes Livi, the virtual ambassador created for LVMH, digital doubles for David Guetta, and virtual fashion models and digital campaigns for Balmain and Sephora. These projects draw on the studio’s experience with 3D scanning, realistic human assets and digitised garments.
Interactive installations and simulation
Beyond character production, Reblika Labs develops AI kiosks that combine physical enclosures, locally running language models and real-time avatars. Its portfolio includes an interactive digital bartender for Absolut and public information kiosks for Abu Dhabi Police. The studio also creates VR experiences for healthcare and education, including an application intended to assist and comfort pediatric patients at Erasmus MC-Sophia Children’s Hospital. Cultural work includes digital reconstructions of historical figures for interactive museum installations.
The company adopted the Reblika Labs name in January 2025, reflecting its development into a multidisciplinary studio working across character creation, conversational interfaces and simulation. In July 2025, Applied Intuition acquired its generative 3D digital human technology and Reblium toolchain for autonomous vehicle simulation. Reblika Labs continued operating independently as an active creative studio after that technology transaction.
More about Reblika Labs
Founder and creative leadership
Mao Lin Liao is identified as founder and Creative Director, and as a former CEO. Before founding the studio, he co-created Sweetie for Terre des Hommes. The report attributes 12 Cannes Lions and the Cannes Grand Prix for Good to that project, rather than to Reblika Labs.
Production technology
Reblium was developed to streamline internal avatar workflows. The browser-based character creation and strand-grooming application can export fully rigged assets directly to Unreal Engine and Unity.
Institutional collaboration
The studio collaborates with Hogeschool Rotterdam, the Erasmus Centre for Data Analytics and XR4Heritage, connecting its creative technology practice with academic and cultural institutions.
Notable credits
9 creditsOffices
Where Reblika Labs is based
- Rotterdam, South Holland, Netherlands
Rotterdam offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: Schiedamse Vest 154, 3011 BH Rotterdam Primary physical and registered studio, located within 42workspace. --- **Office** Status: active Address: Westblaak 180, 3012 KN Rotterdam Secondary or associated facility within HNK Rotterdam Centrum, listed as the primary location on the studio's LinkedIn page.
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