REALTIME

REALTIME is a British CGI animation, visual effects and real-time visualisation studio based in North West England. Founded in March 1996 by Tony Prosser, it began in a bedroom in Lancashire and became known as RealtimeUK before adopting its current public branding. Its work spans video game cinematics, television and film effects, and interactive visualisation for automotive and luxury marine businesses.

The studio brings creative development and technical production together across three specialist divisions. For games, it produces cinematic reveal and launch trailers, promotional films, character art and in-game sequences. Its animation work covers storyboarding, animatics, character modelling, pre-production planning, creative direction and full-pipeline 3D animation, with editing and sound design integration supporting the finished production.

Visual effects and digital worlds

For television and film, REALTIME provides on-set supervision and visual effects production, including photogrammetry, HDRI capture, look development, matchmoving and camera tracking. Its artists create creatures, environments, digital set extensions and crowd replication, alongside simulations involving fluids, fire, destruction, cloth and muscle systems. Compositing, matte painting, rotoscoping and clean-up complete its range of production services.

The studio has contributed to episodic productions for broadcasters and platforms including the BBC, Sky, ITV, HBO and Netflix. Its television experience includes creature animation, magic effects and the integration of digital environments into live-action footage. These capabilities sit alongside its established work producing animated promotional storytelling for game publishers and developers.

Interactive product experiences

REALTIME also develops photorealistic automotive and yacht imagery, interactive marketing experiences and bespoke 2D and 3D product configurators. This work enables manufacturers to present vehicles and marine products through real-time visual experiences, alongside visual assets for launches and commercial campaigns.

Its automotive and marine work has included projects for Lotus, Rimac, Czinger, Hennessey, Bentley and Princess Yachts. Across these markets, the studio combines character and environment production, animation, rendering and interactive development to serve entertainment productions and product-led visual communication.