Reality+
- Open roles
- 0
- Founded
- 2017
- Employees
- N/A
- Offices
- 1
About Reality+
Reality+ is a Web3 gaming, digital collectibles and publishing business established in London in 2017. Formerly known as Reality Gaming Group, it developed blockchain-enabled games and licensed entertainment experiences before expanding into platform services for brands. Following the liquidation of its original UK operating company in 2025, the brand and intellectual property were repurchased and reorganized under Danish company PixelPai ApS.
The company's early work combined augmented reality, mobile gameplay and digital asset ownership. Its mobile combat game Reality Clash used geolocation and blockchain-based weapon assets, bringing these technologies together within an AR gaming experience. Subsequent projects extended its work into digital trading cards, licensed virtual worlds and sports prediction games.
Games and licensed experiences
Reality+ collaborated with BBC Studios on Doctor Who: Worlds Apart, a digital trading card game. It also worked with ITV Studios on Thunderbirds: International Rescue Club, an experience within The Sandbox metaverse. Its sports-related work included Own The Zone, a Web3 prediction game released for the FIFA World Cup Qatar 2022.
These projects illustrate a business spanning original game development and adaptations of established entertainment properties. Its work has included mobile AR combat, collectible card gameplay, metaverse experiences and digital fan engagement.
Platform development and publishing
The June 2022 rebrand to Reality+ reflected an expansion beyond game development into full-service Web3 support. Its offering encompassed blockchain launch strategy, digital collectible creation, smart contract deployment, secondary marketplaces and metaverse integrations for brands and franchise owners.
Under the subsequent structure described as “Reality+ 2.0,” the brand serves as a Web3 publishing and accelerator layer within PixelPai's wider infrastructure business. This continues its involvement in gaming and digital asset ecosystems while changing the organizational structure through which that work operates.
More about Reality+
Founders and management history
- Tony Pearce and Morten Rongaard founded the business. Rongaard stepped away from operational management in November 2023; Pearce resigned as a director in May 2025. These historical roles do not establish their current executive positions.
Technology and operating model
- The 2022 platform expansion included proprietary sidechain technology designed to reduce transaction energy consumption and network gas fees for branded digital collectibles.
- In the restructured model, PixelPai handles technical compliance and token lifecycle retirement through its proprietary Rebirth Engine, complementing Reality+'s publishing and accelerator role.
Notable credits
4 creditsOffices
Where Reality+ is based
- London, England, United Kingdom
London office
Open roles
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