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Real Good Liars

Animation
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Founded
2016
Employees
1-10
Offices
1

About Real Good Liars

Real Good Liars is an independent London-based animation studio creating stylised 2D and 3D content for commercial campaigns, musicians and cultural institutions. Established in 2016, its work combines illustration, character storytelling, non-photorealistic rendering and motion design across commissioned productions and self-directed films.

The studio handles animation from concept development and storyboarding through design, direction, animation, rendering and compositing. Its output spans advertising, music videos, narrative shorts and educational campaigns, with an emphasis on translating distinctive illustrative styles into moving images.

Animation and storytelling

For Rina Sawayama’s LUCID, Real Good Liars developed the concept and real-time graphics for an extended-reality music video filmed at the MARS Volume virtual production stage. The project brought its illustrative approach into a performance environment, combining animated scene design with graphics created for the shoot.

The studio also animated How We Grow an Emotionally Healthy Brain for the Royal Foundation Centre for Early Childhood’s Shaping Us initiative. Illustrated by Jasmine Hortop and produced by Making Pictures, the film uses animation to communicate early childhood brain development.

Other work includes the independent animated film Let Me Tell You About My Saab, music video animation for Alt-J featuring Danny Brown’s Deadcrush and Freestylers featuring Tenor Fly’s B-Boy Stance, and contributions to Bartkira: The Animated Trailer.

A complementary creative practice

Real Good Liars operates alongside sister brand Studio RGL under a shared legal partnership. Real Good Liars concentrates on character animation, illustrated work and narrative projects, while Studio RGL focuses on CGI, motion graphics, real-time graphics and live experiential visuals. This complementary practice extends the team’s work into concert screens, immersive installations and large-scale brand experiences, while maintaining distinct creative identities for the two brands.

More about Real Good Liars

Leadership and representation

Founder Dave Ferner leads the shared creative practice as creative director. Worldwide commercial representation is handled by Grace Bird at Making Pictures.

Production methods and collaboration

For LUCID, the studio collaborated with Bild Studios, which produced and engineered the virtual production shoot. Ferner served as director, creative director and senior Notch designer, transforming Blender scene data into real-time interactive stage environments.

The studio describes a boutique collective model, with a core team of directors, designers and animators expanding through project freelancers.

Corporate history

Studio RGL Ltd was the initial corporate vehicle, incorporated on 27 March 2015 and dissolved on 27 March 2018. The operating structure transitioned to the partnership incorporated on 21 March 2017.

Notable credits

9 credits
  • Rina Sawayama – LUCID
  • The Royal Foundation Centre for Early Childhood – How We Grow an Emotionally Healthy Brain
  • Let Me Tell You About My Saab
  • Alt-J ft. Danny Brown – Deadcrush
  • Freestylers ft. Tenor Fly – B-Boy Stance
  • Bartkira: The Animated Trailer
  • Inter Miami CF x Royal Caribbean
  • Moon Animate, Make Up!
  • The Decision Machines

Offices

Where Real Good Liars is based

1 location

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