Ready Set Rocket
- Open roles
- 0
- Founded
- 2009
- Employees
- 11-50
- Offices
- 1
About Ready Set Rocket
Ready Set Rocket is a New York creative and digital agency combining brand strategy, storytelling, technology, analytics, and performance marketing. Founded in 2009 by Alex Lirtsman and Aaron Harvey, the agency develops connected brand and customer experiences for established businesses and growing organizations. Its work spans the relationship between how a brand presents itself, how people interact with its digital products, and how marketing performance is measured.
Strategy, creative, and digital experiences
The agency’s strategy practice covers market opportunity identification, brand positioning, audience definition, narrative development, and messaging systems. Digital strategy extends that work into channel planning, customer journeys, and conversion optimization, helping clients connect individual campaigns and products within a broader customer experience.
Its creative capabilities include campaign development, copywriting, motion graphics, video production, and social content. Product and experience teams provide UI/UX design, wireframing, rapid prototyping, and web and mobile product roadmaps. These capabilities support projects ranging from brand communications to interactive platforms and digital services.
Data and analytics work includes data capture architecture, attribution modeling, CRM integration, and KPI reporting. Paid media services cover search, programmatic advertising, paid social, creator partnerships, and performance testing. The agency also offers AI adoption strategy, business process optimization, and the design of generative search and conversational experiences.
Clients and company development
Ready Set Rocket serves financial services, consumer brands, sports and entertainment, arts and education, fashion, media, and real estate. Its portfolio includes financial education and investment communications, audience engagement experiences, digital recruitment, consumer campaigns, and brand positioning. These projects reflect an approach that combines strategic planning with creative execution and measurement across multiple channels.
In July 2024, Sia Partners acquired the agency to strengthen the creative strategy, performance marketing, and digital experience capabilities of SiaXperience, its design and creative business. Ready Set Rocket continues to operate under its own public brand within that organization, serving Fortune 500 and mid-market clients.
More about Ready Set Rocket
Leadership
- Lauren Nutt Bello became CEO in January 2023 and continued leading the agency after joining Sia Partners as a Partner following the acquisition.
- Kitty Tsang is Partner and Chief Strategy Officer and was named Managing Director at Sia Partners after the acquisition.
- Co-founder Aaron Harvey is a former CEO; the research does not establish a current executive role for either founder.
Workplace and operating practices
The agency achieved Certified B Corporation status in January 2023. The report associates this milestone with living wage policies, comprehensive health and family leave benefits, and social impact advocacy. It also describes a distributed workforce across more than 10 U.S. states.
Recognition
Ready Set Rocket has received Ad Age’s Small Agency of the Year recognition, including Gold for Best Culture, and has appeared in Crain’s New York Business Best Places to Work in NYC and Built In NYC’s Best Small Companies to Work For. The supplied research does not specify award years.
Historical expansion
The agency’s April 2018 West Coast expansion involved absorbing the leadership team of boutique creative agency Sew, including Tyler Simmons and Steven Ocheltree.
Notable credits
17 creditsOffices
Current and former locations of Ready Set Rocket
- New York, United States
New York offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 48 Wall Street, New York, NY 10005, United States Phone: +1 (212) 260-2636 Current overall headquarters, co-located with Sia Partners following the July 2024 acquisition. --- **Office** Status: inactive / historical Address: 270 Lafayette Street, New York, NY 10012 Former SoHo premises preceding the move to 48 Wall Street. --- **Office** Status: inactive / historical Address: 636 Broadway, Suite 1200, New York, NY 10012 Earlier New York premises preceding the Lafayette Street location.
- Los Angeles, California, United States
Los Angeles office
Former officeOpened 2018
About this office
Historical direct branch in the Arts District of downtown Los Angeles, opened in April 2018. The dedicated physical facility subsequently closed; its closure year is not established.
Open roles
Find your next role at Ready Set Rocket