Rapid Images

Rapid Images is a digital product experience agency, software platform provider and embedded technical consultancy founded in Gothenburg, Sweden, in 2005 by Mikael Sundell. Its work connects creative production with engineering, helping brands turn product data into photorealistic imagery, interactive experiences and reusable digital assets. Its markets include automotive and commercial transportation, industrial equipment, home appliances, consumer electronics, furniture and retail.

The business brings together three complementary areas: creative agency services, the proprietary OneCX platform and specialist consultancy. A reusable 3D digital twin of a client's product connects these activities, supporting visual content and interactive applications across marketing, product launches and sales.

Creative production

The agency develops creative concepts, art direction and visual content for advertising and product communications. Its capabilities span CGI stills, animation, fully computer-generated environments, live-action production, backplate photography and HDRI lighting capture. Product design, UI/UX, retouching and material development extend this work into digital experiences and high-volume asset production. Rapid Images also integrates controlled generative AI into production CGI workflows through its CGAI approach.

Digital products and embedded expertise

OneCX turns CAD and product lifecycle management data into digital twins for customer-facing experiences. The platform supports product configurators, browser-based 3D viewers, automated cloud rendering, immersive applications and dealer sales tools. Its asset management and distribution capabilities help clients reuse product content across channels and markets rather than commissioning each application independently.

The consultancy business places 3D artists, pipeline engineers, technical directors and real-time visualization specialists within client teams. These engagements address immediate production needs while helping clients develop longer-term internal capabilities in design, visualization and marketing workflows.

Rapid Images received investment from Seven District in 2023, followed by increased investment in 2024 to support international growth and platform development. Its European expansion continued with the acquisition of Munich-based Machenschaft in December 2025. Rapid Images continues to operate as an active Swedish company, combining its creative, software and consultancy activities.