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Rang Studio

Animation
Open roles
0
Founded
2012
Employees
11-50
Offices
1

About Rang Studio

Rang Studio is an independent animation, motion graphics and visual effects studio based in Mumbai, India. Founded as a creative team around 2012 and incorporated in 2017, it produces digital content for advertising agencies, production houses and brands. Its work spans television commercials, broadcast identities, digital brand films and photorealistic product visualization.

The studio offers an integrated production service, beginning with creative concepts, visualization, storyboards and art direction. Production capabilities include live-action direction, on-set VFX supervision and technical guidance, followed by CGI, animation, compositing and finishing. This scope supports campaigns that combine filmed material with digitally created products, characters and environments.

Animation and visual effects

Its digital production capabilities include character design and animation, 3D modeling, texturing, realistic lighting and look development. Fluid and dynamics simulations support liquid, fabric and product sequences, while matte painting, green-screen extraction, environment replacement and cleanup contribute to live-action integration. Motion graphics work includes animated typography, title design, television network branding and channel idents.

Commercial projects illustrate this range. Work for the Citroën Basalt and Bridgestone Turanza 6i includes vehicle or tire modeling, animation, lighting and look development. Sony speaker and earbud campaigns use motion design and product visualization, while Tide and Aquaguard projects draw on liquid simulation, product animation and rendering. Other supplied portfolio examples include ASUS ROG devices, Xiaomi Redmi promotions, Nissan Magnite automotive effects and character animation for Tic Tac and Fortune Foods.

Advertising and broadcast production

Rang Studio serves markets including consumer electronics, automotive manufacturing, packaged goods, home appliances, personal care and television broadcasting. Its broadcast work includes animated identity packages for Star Select, Star Vijay and Star Maa. Across these formats, the studio combines creative development with technical production, providing services from early visual planning through final compositing for commercial releases.

More about Rang Studio

Leadership

  • Ritesh Vijayan Kooplikattil leads the studio as Director and VFX Supervisor. The report describes more than 18 years of industry experience and previous work at Pixion and Reliance MediaWorks.
  • Beena Ritesh Kooplikattil is a director involved in corporate administration. Damyantiben Arvind Shah is also listed as a director.

Creative collaboration

Creative Director Warren Pereira collaborates on commercial direction and brand campaigns and founded the independent production house W Films. The report attributes a Cannes Gold Lion to Pereira's work; it does not establish a studio award for Rang Studio.

Notable credits

15 credits
  • The Unthinkable Citroën Basalt
  • Bridgestone Turanza 6i — Your Most Comfortable Seat on the Road
  • Party like the King with Sony XV800
  • Sony WF-C700N Noise Cancelling Earbuds
  • Tide Matic Liquid New Launch
  • New & Improved Tide Double Power
  • Aquaguard Slimtech Glass Range
  • Aquaguard Stainless Steel Tank campaigns
  • Star Select, Star Vijay and Star Maa channel idents
  • Tic Tac Fresh, Vibe Refresh
  • ASUS ROG Phone II and ROG Phone 5s commercials
  • Xiaomi Redmi Note 8 Pro and Mi A3 promotions
  • The Big Bold Beautiful Nissan Magnite
  • KEI Conflame Green+ Wires
  • Swaad Se Bhara Ghar Ka Khana, Fortune Foods Ke Sath

Offices

Where Rang Studio is based

1 location
  • Mumbai offices

    Headquarters
    Mumbai, Maharashtra, India
    About this office

    **Santacruz West Operating Studio** Status: active Address: Office No. 02, Milan Building, Saraswati Road, near HDFC Bank, Santacruz (West), Mumbai, Maharashtra 400054, India. Phone: +91 99203 09111 / +91 80476 67627 Primary operational workspace, production facility and recruitment base for visual effects, animation and client review sessions. --- **Andheri West Registered Corporate Office** Status: active Headquarters Address: 3B/22, The Central Govt Employees CHS Ltd, Seema, N. Dutta Marg, Four Bungalows, Andheri (West), Mumbai, Mumbai City, Maharashtra 400053, India. Statutory registered office, identified in the report as the company's registered corporate headquarters.

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