Random Studio

Random Studio is an independent experience design practice founded in Amsterdam in 2008 by Daan Lucas. Working across spatial architecture, physical scenography and digital technology, the studio describes its interdisciplinary field as Interactive Space: environments in which responsive systems are integrated into the material and atmospheric foundations of a venue.

Its team brings together visual artists, spatial architects, strategists, software engineers and creative technologists. The studio develops work for retail flagships, pop-up pavilions, museum exhibitions, brand takeovers and applied-innovation programmes, serving luxury fashion, sportswear, technology, automotive, hospitality and cultural clients.

Spatial and interactive practice

Random Studio combines creative strategy and concept development with spatial design, interior architecture, interactive technology and digital engineering. Its capabilities include generative systems, sensor and depth tracking, touch interfaces, custom hardware and software infrastructure, CGI and motion design, sensory environments, and rapid physical and digital prototyping.

The studio’s work includes Nike – Art of Victory at Centre Pompidou in 2024, Moncler’s An Alpine Expedition in the City in Milan, Glossier’s AI-powered perfume launch, Zara x Barbie The Movie pop-ups, Jacquemus’s Le Bleu installations, Mugler’s Bodyscape at Selfridges, and Boucheron’s Ginza flagship living façade.

International development and sustainability

In February 2021, Random Studio acquired the French spatial-design studio Bonsoir Paris. The business was rebranded as Random Paris and operates as the French corporate subsidiary RANDOM PARIS SAS, creating a cross-border production pipeline between the Netherlands and France.

Random Studio became a Certified B Corporation in July 2022. Its sustainability work includes low-carbon material sourcing, modular building and circular strategies for temporary and permanent installations. The studio also maintains an open-source Sustainability Toolkit for architectural projects.