Rajshri Entertainment

Rajshri Entertainment is a digital entertainment studio and multi-channel network within the Rajshri Group. Based in Mumbai, it produces, aggregates and distributes content for online audiences across India and international markets. Its activities span original digital programming, management of branded video channels, and the syndication and licensing of films, television programmes and music.

The company serves Hindi, Marathi, Telugu, Gujarati and Bengali audiences, alongside the global South Asian diaspora. Its programming covers family entertainment, cooking, lifestyle, spiritual wellness, entertainment news and children’s education. Regional-language channels sit alongside specialist destinations such as Rajshri Food, Ruchkar Mejwani, Mind Body Soul and Peekaboo Kids, allowing the network to address different interests and viewing habits.

Production and distribution

Rajshri Entertainment develops digital-native series, documentaries and lifestyle programming, with capabilities extending from concept development through production and publishing. It also provides channel growth strategy, monetization, digital rights management and branded content partnerships across YouTube, Facebook and other social platforms.

Its distribution business supplies content to domestic and international streaming platforms, video-on-demand networks, telecommunications services and in-flight entertainment providers. This includes digital aggregation and distribution of the Rajshri Group’s film catalogue. The classic theatrical films in that library were produced by the separate Rajshri Productions business; Rajshri Entertainment’s role includes bringing those works to digital audiences.

The studio’s original work includes the short-format comedy series Akbar Birbal Remixed and the documentary web series Shammi Kapoor Unplugged. Its production activities also extend selectively into regional feature films, including the Marathi film Paani.

Digital development

The legal entity was incorporated in 1992, while the group’s broadband entertainment portal and modern digital operations launched in November 2006. That launch brought full-length Hindi films, music videos and original programming to online viewers. The business has since developed a broader operating model combining original content creation with catalogue distribution, channel management and advertising partnerships.