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Rainbow CGI

Animation
Open roles
0
Founded
2006
Employees
11-50
Offices
1

About Rainbow CGI

Rainbow CGI is a Rome-based studio producing 3D computer animation and visual effects for feature films, television, streaming productions and interactive media. Founded in March 2006 by Iginio Straffi and Francesco Mastrofini, it was established as the dedicated digital animation arm of Rainbow Group. Its work spans animated storytelling, live-action effects and digital experiences for commercial and cultural projects.

The studio produced Winx Club: The Secret of the Lost Kingdom in 2007, identified as Italy’s first full-length all-CGI animated theatrical release. Its subsequent theatrical productions include Winx Club 3D: Magical Adventure, Gladiators of Rome and Winx Club: The Mystery of the Abyss. It also contributed 3D character and environment assets to The Ice Age: Adventures of Buck Wild and Diary of a Wimpy Kid.

Animation and visual effects

Rainbow CGI’s animation services extend from concept art, character design and look development through modeling, texturing, rigging, layout and character animation. Lighting, rendering and digital compositing support delivery across film and episodic formats. Television and streaming credits include Pupstruction, SuperKitties, Blippi Wonders, 44 Cats, Mermaid Magic and the second season of gen:LOCK.

Its live-action visual effects work includes photorealistic digital enhancements, rotoscoping, camera tracking, green screen compositing and simulations of fluids, fire, smoke, cloth and hair. Selected productions include The Tearsmith, My Name Is Vendetta, A Classic Horror Story and films in the Me contro Te series. The studio also offers digital color grading and pre-visualization.

Interactive work and production facilities

Beyond screen entertainment, Rainbow CGI develops 360-degree interactive video, augmented- and virtual-reality applications, real-time game assets and cinematics. Its capabilities extend to content for theme-park attractions, museums and cultural heritage experiences, including 5D attraction media.

Production facilities support green screen stage rental, sound recording and screenings, with production-team services available alongside the studio’s animation and effects work. This combination allows the company to serve projects ranging from animated features and episodic series to advertising, interactive installations and live-action productions.

More about Rainbow CGI

Leadership

Francesco Mastrofini is identified as CEO and co-founder. Technical and production leadership includes Pascal Morra (CTO), Gianni Travaglione (Head of Production & Bid Manager), Diego Viezzoli (Supervising TD & Pipeline Supervisor), Nuccio Canino (VFX Supervisor) and Leonardo Dell'Agli (CG Supervisor). Alex Tessarolo handles business development.

Production methods and operating model

The studio uses proprietary animation pipelines and Xsens performance-capture technology. Its operating model combines development of proprietary IP for Rainbow Group with service collaborations involving Disney Junior, Disney+, Moonbug Entertainment, Titmouse and Rooster Teeth.

Training initiative

In 2011, Iginio Straffi and Francesco Mastrofini founded Rainbow Academy. The academy trains artists in 3D animation, VFX and game development, with mentorship from studio supervisors.

Notable credits

30 credits
  • Winx Club: The Secret of the Lost Kingdom (2007)
  • Winx Club 3D: Magical Adventure (2010)
  • Gladiators of Rome (2012)
  • Winx Club: The Mystery of the Abyss (2014)
  • The Ice Age: Adventures of Buck Wild (2022, 3D asset creation)
  • Diary of a Wimpy Kid (2021, 3D asset creation)
  • Pupstruction
  • SuperKitties
  • Mermaid Magic
  • Blippi Wonders
  • 44 Cats (Seasons 1–2)
  • Puppy Dog Pals (Seasons 3–5)
  • gen:LOCK (Season 2)
  • Mia and Me (Season 2)
  • Angry Birds Blues
  • Monster High
  • Winx Club (CGI sequences, Seasons 4–6)
  • The Tearsmith (2024)
  • Gormiti: The New Era (2024)
  • 50 km all'ora (2024)
  • In fuga con Babbo Natale (2023)
  • Me contro Te: Il mistero della scuola incantata
  • Me contro Te: Persi nel tempo
  • Me contro Te: Missione Giungla
  • Me contro Te: Vacanze in Transilvania
  • Tre di troppo (2023)
  • My Name Is Vendetta (2022)
  • A Classic Horror Story (2021)
  • 10 giorni con Babbo Natale (2020)
  • L'uomo del labirinto (Into the Labyrinth, 2019)

Offices

Where Rainbow CGI is based

1 location
  • Rome office

    Headquarters
    Via della Bufalotta, 374, TecnoCenter Talenti (Scala I, 1° piano), 00139 Rome (RM), ItalyRome, Lazio, Italy

    Global headquarters and production facility with animation studios, a green screen stage, screening facilities and recording suites.

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