RadioVision
- Open roles
- 0
- Founded
- 1993
- Employees
- 11-50
- Offices
- 2
About RadioVision
RadioVision is a full-service advertising agency, performance lead-generation firm and media production studio based in Denison, Texas. Founded in 1993, it combines advertising strategy, commercial production and campaign delivery for clients across North Texas and nationwide. Its business grew from an earlier background in music, television and audio production.
The agency’s principal practices focus on automotive dealerships and personal injury law firms. Automotive campaigns support dealership inventory turnover through connected television, paid search, Vehicle Listing Ads, search engine optimization, direct mail and targeted email. Its work spans domestic dealer groups, luxury import dealerships and independent dealerships, with services that connect advertising activity to vehicle detail page traffic and customer enquiries.
For legal clients, RadioVision develops intake-focused marketing intended to support personal injury case acquisition and mass tort claimant acquisition. This practice combines paid search, organic search visibility and direct-response advertising. The agency also serves furniture retailers, healthcare practices and government organizations, including federal, state and tribal entities.
Integrated creative and campaign delivery
RadioVision’s production capabilities cover scriptwriting, voiceover, filming, audio engineering, video editing and post-production. Commercial audio services include original music and jingle composition. These capabilities support campaigns across broadcast television, terrestrial radio, connected television, digital advertising, print and out-of-home media.
Media planning and buying sit alongside brand strategy and digital performance services. The agency provides brand identity systems, strategic planning, online reputation management and advertising compliance support for dealership co-op and tiered programs. Its digital work includes Google Ads and Performance Max campaign management, paid social, local search optimization and conversion rate optimization.
Direct-response services extend to automotive conquest and equity-mining mailers, targeted email campaigns and call or lead attribution matchback tracking. By combining creative development, production, media placement and response measurement, RadioVision offers clients a coordinated approach to campaign execution. Its federal contracting capability also provides a procurement route for public-sector marketing and outreach programs.
More about RadioVision
Leadership
Shelley McBride and Joseph "Joe" Pollaro are identified as owners and managing partners, as well as RadioVision's co-founders.
Production model
The company describes its approach as "Under One Roof," supported by its multi-million dollar RadioVision BrainLab. It states that strategy, writing, recording, filming and post-production are performed entirely in-house without third-party freelancers.
Founders' history and recognition
Before RadioVision, Pollaro and McBride worked through Pollaro Media Group, producing more than 35 country music videos and television programming, including CMT's Inside Music City and Cruising Club on Electric Avenue. These are part of the founders' earlier production history. On July 4, 2025, the City of Denison honored both founders for their multi-decade contributions to music and media production.
Public-sector procurement
The report identifies GSA Schedule contract 47QRAA21D006P, CAGE code 8M4Y1 and SAM.gov Unique Entity ID JJJPASWCLQP6.
Notable credits
5 creditsOffices
Current and former locations of RadioVision
- 531 W Main St, Denison, TX 75020-3128, USADenison, Texas, United States
Denison office
HeadquartersOverall company headquarters and RadioVision BrainLab production hub; Dallas-Fort Worth operations have been consolidated here.
- Dallas, Texas, United States
Dallas office
- 508 Twilight Trail, Suite 100, Richardson, TX 75080Richardson, Texas, United States
Richardson office
Former officeFormer Dallas-area satellite office. Operations were consolidated into the Denison headquarters.
Open roles
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