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Rabbit Hole Animation

Animation
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Founded
2006
Employees
1-10
Offices
1

About Rabbit Hole Animation

Rabbit Hole Animation is an independent character animation studio based in Antwerp, Belgium. Established in 2006, it creates 2D and 3D animation, motion graphics and commercial illustration for advertising, television, corporate communications and cultural projects. Its work spans commissioned campaigns, children's programming and original animated short films.

Character development and visual storytelling sit at the centre of its practice. The studio develops character concepts, storyboards and animatics alongside finished animation and graphic styles. Its capabilities extend from illustrated explainers and corporate videos to CGI and augmented reality animation assets, allowing it to work across different formats while maintaining a focus on expressive characters.

Commercial and institutional work

Rabbit Hole collaborates with advertising agencies, broadcasters, public institutions and commercial brands. Its portfolio includes campaigns for Aldi, DHL, Payconiq and ACM Insurance, alongside informational and awareness projects for Belgian public bodies. These include cyber safety animation for the Center for Cybersecurity Belgium and multiple spots addressing endocrine disruptors for the Federal Public Health Service.

Other assignments include animated seasonal visuals for Philharmonie Luxembourg, educational and promotional explainers for Universiteit Antwerpen, and promotional animation for Studio Brussel's Warmathon. The studio has also produced augmented reality animation assets for Code van Coppens, reflecting a range that extends beyond conventional television commercials.

Television and original films

For children's television, Rabbit Hole produced animated segments and character vignettes for seasons one and two of Tik Tak for VRT/Ketnet. Its original short-form work includes Toast, directed by Bram Van Rompaey, as well as Lunch Break, A Life Wasted, The Origin of Sound, Loophole and Border.

Together, its commissioned productions and independent shorts connect commercial storytelling with original character-led filmmaking.

More about Rabbit Hole Animation

Founders and creative leadership

  • Bram Van Rompaey, a designer and director, and Reinout Swinnen, an animator, are the studio's co-founders, owners and creative directors.

Animation approach

The studio describes its creative philosophy as “simple, but significant,” with a “less is more” aesthetic. Its approach emphasizes classic animation fundamentals, including character personality, weight and expressive timing, to create an emotional connection with viewers.

Production model

A small salaried core works alongside the two co-founding directors and a regular roster of freelance animators, modelers and illustrators. The production pipeline covers brainstorming, character design, storyboarding, animation, texturing, compositing and final mastering.

Notable credits

24 credits
  • Tik Tak — Seasons 1 and 2, animated segments and character vignettes
  • Toast
  • Lunch Break
  • A Life Wasted
  • The Origin of Sound
  • Loophole
  • Border
  • Aldi — end-of-year and seasonal commercial campaigns
  • Center for Cybersecurity Belgium — cyber safety awareness animation
  • ACM Insurance — commercial animation
  • Federal Public Health Service — Endocrine Disruptors awareness campaign
  • VREG — informational commercial animation
  • Studio Brussel — Warmathon promotional animation
  • DHL — corporate animated film
  • Payconiq — commercial animation
  • Philharmonie Luxembourg — animated seasonal brand visuals
  • Code van Coppens — augmented reality animation assets
  • Universiteit Antwerpen — educational and promotional explainer animations
  • Dacia — commercial and explainer animation
  • Gamma — commercial and explainer animation
  • Het Laatste Nieuws — commercial and explainer animation
  • Argenta — commercial and explainer animation
  • De Kringwinkel — commercial and explainer animation
  • ILvA — commercial and explainer animation

Offices

Where Rabbit Hole Animation is based

1 location

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