R/GA

R/GA is a creative innovation and digital transformation company that brings together brand strategy, design, technology and communications. Its work spans intelligent brand systems, digital products, customer experiences, campaigns and commerce. The company connects these disciplines to help businesses develop their identities, build useful services and maintain relationships with customers across channels.

Founded in New York in 1977 by brothers Robert M. “Bob” Greenberg and Richard Greenberg, the business began as R/Greenberg Associates, a computer-assisted filmmaking and visual effects company. Its early work included motion graphics and film titles for productions such as Superman, Alien, Ghostbusters and Predator. It subsequently expanded into digital production and interactive work, developing a business that combined creative development with emerging technology.

Connected brands and experiences

Today, R/GA's work connects brand foundations with the products, platforms and communications through which people encounter a business. Brand engagements encompass strategy, architecture and identity systems. Product and experience projects extend from research and vision through design systems, websites, platforms and mobile development. Campaign work combines integrated creative, social activation and content production, while relationship programmes address customer journeys, personalization and loyalty.

Artificial intelligence is another part of this practice. The company designs AI applications, develops brand-specific tools and models, and applies generative technology to content production. These capabilities sit alongside its established design and engineering work, supporting both customer-facing experiences and tools used by businesses.

Its portfolio includes connected fitness work for Nike+, the Google Android brand system, campaigns for Beats by Dre and TurboTax, and digital commerce work for Moncler. The supplied research also identifies Weyay Bank among its strategy, branding and experience projects. Its work serves sectors ranging from technology and financial services to retail, entertainment, mobility and healthcare.

R/GA operated within Interpublic from 2001 until a management buyout backed by Truelink Capital in March 2025 returned it to independent operation. Its international business works through connected regional hubs across the Americas, Europe, the Middle East and Asia-Pacific.