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Qabila Media Production

Creative & Production
Open roles
0
Founded
2010
Employees
N/A
Offices
0

About Qabila Media Production

Qabila Media Production was a Cairo-based digital media production studio and creative agency founded in 2010. Its work combined commercial filmmaking, animation and socially conscious storytelling for audiences across the Arab world. The studio developed advertising, educational television programming, documentaries and original online productions, with a particular interest in connecting entertaining visual media with young audiences’ cultural and social concerns.

Its production capabilities extended from story development and scriptwriting through live-action direction, cinematography and production management. Animation and post-production work included 2D character animation, motion graphics, visual effects, editing and sound design. This combination supported projects ranging from commercial campaigns to public awareness films and independent creative work.

Qabila served corporate advertisers, broadcasters, NGOs and international development organizations. Its reported clients included the United Nations, the World Bank, PwC, Al Jazeera Channel, Nestlé and PepsiCo, alongside Egyptian and Saudi ministries. Its original output included animation and web productions, while commissioned work connected its creative production capabilities with development communications and public education.

Beyond commissioned production, the studio supported independent filmmaking through the Qabila Short Film Festival, which invited international fiction, animation and documentary entries. Its broader activities also included filmmaking workshops, incubator programmes and screenings, connecting content production with opportunities for emerging filmmakers.

The studio’s operations wound down during the late 2010s. Its public channels became dormant and its former official website expired, leaving a historical body of commercial, cultural and community-oriented media work.

More about Qabila Media Production

Founders and creative approach

  • Perihan Abou-Zeid co-founded the studio alongside a group of fourteen creators and media professionals. She later left Qabila, pursued an MBA at MIT Sloan and founded streaming startup MoviePigs; the report does not establish current leadership.
  • The studio's concept drew on Seth Godin's ideas about tribes and shared community values.

Collaborative production model

Qabila combined paid commercial production with a crowdsourced network. The report describes hundreds of volunteer scriptwriters, animators, illustrators and filmmakers contributing ideas and collaborating on socially conscious content.

Recognition

In 2012, Qabila received First Runner-Up at the MIT Enterprise Forum Pan-Arab Business Plan Competition. Co-founder Perihan Abou-Zeid separately received the Best Woman Entrepreneur Award.

Notable credits

4 credits
  • Sinbad — animated television series sequences
  • Bipolar Disorder (إضطراب ثنائي القطب) — Qabila Originals web production
  • The Introverts (الانطوائيين) — Qabila Originals web production
  • Qabila Short Film Festival

Offices

Current and former locations of Qabila Media Production

1 location
  • Cairo offices

    Former office
    Cairo, Cairo Governorate, Egypt
    About this office

    **Cairo Headquarters** Status: inactive / historical Headquarters Address: 33 Ahmed Heshmat Street, 7th Floor, Zamalek, Cairo, Egypt Historical main creative studio, administrative offices and production headquarters. --- **Downtown Cairo Office / Festival Office** Status: inactive / historical Address: 28 Falaki Street, Bab El-Louk, Downtown, Cairo 11421, Egypt Historical operations and administration base for the Qabila Short Film Festival.

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