Studio City PXL
- Open roles
- 0
- Founded
- 2012
- Employees
- 11-50
- Offices
- 3
About Studio City PXL
Studio City PXL is an entertainment marketing and creative production agency combining digital technology with broadcast, theatrical and streaming campaign production. Established as PXL, the business developed websites, mobile applications, interactive games and social activations for entertainment clients before integrating with Studio City. Its current operations bring digital engineering, audiovisual production and original content development together under Studio City's public brand.
The agency serves film studios, television networks, streaming platforms and consumer brands. Its work spans campaign strategy, promotional video, interactive experiences and audience engagement, with additional activity in sports, live entertainment, financial services and public awareness campaigns. Its bi-coastal presence supports entertainment and corporate clients across the United States.
Creative production and digital experiences
The production offering covers live-action shoots, directing, editorial, sound design, color grading and motion graphics, alongside trailers, broadcast promos, key art and title sequences. Digital teams design and engineer bespoke websites, microsites, mobile applications and interactive platforms. Augmented reality filters, gaming experiences and virtual activations extend campaigns beyond conventional video and advertising assets.
Social media work includes campaign creative, platform-specific assets, community engagement and real-time activations. The agency also provides YouTube channel management, metadata optimization and strategies focused on audience growth and retention. These capabilities allow campaign concepts to extend across broadcast, web, mobile and social environments.
Original content development includes unscripted formats, documentary and reality concepts, pitch materials and sizzle reels, as well as television co-production. This work complements the agency's promotional and digital production services.
Development of the business
PXL began in March 2012 as an independent Los Angeles digital creative technology agency founded by Matt Michalowski. Studio City acquired it in July 2019, with the transaction publicly announced in January 2020. The integration combined PXL's web, interactive and augmented reality capabilities with Studio City's established broadcast marketing and video production business. The combined operation used the names Studio City / PXL and Studio City PXL before consolidating its primary website and public presentation under Studio City.
More about Studio City PXL
Leadership and founder history
- The report identifies Studio City founder Stu Weiss as the current Chief Creative Officer leading the agency's executive team.
- PXL founder Matt Michalowski left the agency in late 2022, subsequently taking leadership roles at Tommy and later co-founding Mind/Matter. His earlier agency title should not be read as a current appointment.
Industry recognition
- PXL's work with Sony on Venom's Twitter Moments was a Shorty Award finalist.
- The Paramount Virtual Showcase: PAW Patrol x Walmart experience received Webby Award honoree recognition in 2022.
- The report also attributes multiple Clio Entertainment Awards and Emmy recognitions to the combined Studio City/PXL team, without establishing individual award years or categories.
- Stu Weiss is described as a seven-time Emmy Award winner; this is an individual distinction.
Notable credits
12 creditsOffices
Where Studio City PXL is based
- Los Angeles, California, United States
Los Angeles offices
HeadquartersAbout this office
**Los Angeles Headquarters** Status: active Headquarters Address: 5161 Lankershim Blvd., Suite 200, North Hollywood, CA 91601, United States Phone: +1 818-557-7777 / +1 310-299-7770 Overall executive headquarters, creative production facility, digital agency hub and post-production suites in North Hollywood. --- **Historical PXL Los Angeles Facilities** Status: inactive / historical Former independent PXL premises preceding its move into the shared Lankershim Boulevard facility; the report does not identify the former street address or an exact closure year.
- Los Angeles, California, United States
Los Angeles office
- 252 7th Ave., Penthouse M (PH-M), New York, NY 10001, United StatesNew York, United States
New York Branch Office
East Coast creative office, client management and broadcast marketing branch.
Open roles
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