PuzzlePlay

Overview

PuzzlePlay is a specialized mobile gaming rewards platform and studio unit operating as a subsidiary of Tripledot Studios. Launched in 2025, the platform provides a unified loyalty ecosystem that connects casual mobile gamers with a catalog of puzzle titles, allowing users to earn loyalty points through active gameplay, daily challenges, and ad engagement. These points are redeemable for real-world currency via PayPal or digital gift cards through integrated payout partners.

Platform & Technology

Unlike traditional third-party offerwalls, PuzzlePlay functions as a first-party loyalty architecture. The platform is designed to bridge player engagement directly with Tripledot’s internal game library. Key technical capabilities include:

• Rewarded Play Architecture: A proprietary system that calculates reward economics based on ad-revenue sharing, session duration, and gameplay behavior.
• Anti-Fraud Infrastructure: To maintain the integrity of its cash-out system, the studio employs advanced security measures, including 3D facial liveness detection via FaceTec, IP spoofing detection, and VPN mitigation.
• Data Analytics: The platform utilizes a robust data stack—including SQL, Snowflake, and BigQuery—to perform user segmentation and monitor payout patterns, ensuring a secure environment for both the studio and its players.

Operations & Development

PuzzlePlay operates as an agile internal startup within the broader Tripledot Group. While the legal headquarters are based in London, the platform’s core engineering, data science, and anti-fraud operations are largely supported by Tripledot’s established development hub in Warsaw, Poland. This distributed model allows the team to iterate rapidly on user-facing features and backend security protocols. The studio actively publishes its own mobile titles, such as Treasure Shot, while integrating a wide range of popular casual games from the Tripledot network, including Woodoku, Solitaire, and Get Color.