Pure Imagination Studios

Pure Imagination Studios is an independent entertainment and technology studio founded in 2012 by Joshua Wexler. Based in Los Angeles, it combines animation production, real-time computer graphics and immersive media to create film, television, themed-entertainment and spatial-computing projects.

The studio describes its approach as Studio 3.0, linking Hollywood storytelling with game-engine workflows and physical-digital experiences. Its capabilities span 2D and 3D animation, character work, modeling, rigging, lighting, compositing, visual effects, storyboarding, virtual production and real-time interactive systems.

Entertainment and immersive work

Pure Imagination develops and produces screen content alongside location-based entertainment. Its work includes:

• Animated features and episodic productions, including Piece by Piece, Monster Hunter: Legends of the Guild, LEGO Dreamzzz and The Freak Brothers.
• Theme-park and attraction media such as Justice League: Battle for Metropolis, Batman: Dark Flight, LEGO Mythica: Flight of the Sky Lion and Angry Birds 4-D Experience.
• Immersive projects including the free-roam VR experience Alien: Descent, Netflix's Army of the Dead: Viva Las Vengeance and the adaptive simulation platform Space Camp ASTRA.

The company also provides ride media, 4D-theater experiences, interactive digital-physical exhibits, game-engine application development, original episodic development, feature-film co-production and digital shorts. Its markets include film and television, theme parks and attractions, interactive spatial media, higher education, and aerospace, defense and industrial simulation training.

In 2023, the studio partnered with Kansas State University Salina and the State of Kansas on the Kansas Artificial Intelligence Research & Entertainment Studio (K-AIRES), extending its work in spatial computing, artificial intelligence, simulation and educational environments. Pure Imagination Studios remains privately held and independent.