PRSONAS

PRSONAS develops conversational AI avatars, interactive holograms and touchless digital experiences for organisations seeking more accessible ways to communicate with customers, patients and visitors. Operated by nuMedia Innovations, Inc., the business combines real-time 3D character animation with conversational interfaces to deliver digital personalities across kiosks, interactive displays and other enterprise applications.

Its digital assistants support reception, visitor screening, check-in, navigation and information services. The avatars communicate through speech, facial expressions, gestures and tone, with multilingual capabilities and American Sign Language options. This approach brings a human presentation layer to self-service workflows, particularly where users need guidance through unfamiliar facilities or processes.

Platforms and applications

The PRSONAS Personality Engine and cloud-managed PRSONAS-DXP Digital Experience Platform underpin the creation, customisation and deployment of digital personas. The company's offering spans avatar development, holographic display integration and custom interactive software, alongside augmented and virtual reality experiences. Enterprise integrations allow these experiences to connect with existing digital systems.

Healthcare is a significant application area. iHealthAssist supports touchless patient intake, check-in and wayfinding, while HealthPlanAI forms part of the company's healthcare product portfolio. PRSONAS works with hardware and kiosk partners to deliver integrated avatar concierge systems for hospital lobbies and clinics. Its wider markets include financial services, retail, transportation, education, government facilities, recruitment and live events.

Development and history

The technology grew from nuMedia's work adapting real-time rendering and video game engagement techniques for corporate applications. An early virtual workforce platform, nuV-Force, evolved into PRSONAS, Inc., established in 2013 by Chuck Rinker, David Rose and Rob Murphy. The venture initially developed life-sized interactive presenters for museums, exhibitions and enterprise events.

In September 2019, nuMedia Innovations acquired PRSONAS's intellectual property and digital assets, bringing the technology in-house under the PRSONAS by nuMedia brand. The business continues to develop its digital workforce products from North Carolina, with a growing emphasis on healthcare guidance, accessible communication and enterprise self-service.