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Prodigious

Creative & Production
Open roles
0
Founded
2011
Employees
1001-5000
Offices
9

About Prodigious

Prodigious is a global creative content and commercial production network within Publicis Groupe. Established in 2011 to consolidate the group's production capabilities across print, digital and audiovisual media, it combines commercial filmmaking, post-production and cross-media adaptation. Its work spans original brand content and the production of versions tailored to different markets, languages and channels.

The company operates within Publicis Production, the umbrella structure for Publicis Groupe's production offering, while continuing to use the Prodigious brand through regional businesses and commercial credits. Its international production presence spans Europe, North America, Asia and Australia, connecting regional teams with shared production resources and specialist capabilities.

Production capabilities

Prodigious handles live-action commercials, digital films, branded entertainment and still photography, with support for directing, casting and production coordination. Its post-production capabilities include offline and online editing, color grading, compositing, finishing, sound design and audio mixing. Animation and visual effects services encompass 2D and 3D animation, motion graphics, photorealistic CGI and digital product configurators.

Virtual production and XR facilities extend its shooting and digital production capabilities. The company also provides print production, digital out-of-home content and social-first material, alongside multilingual services that help campaigns travel across markets. These include transcreation, cultural vetting, dubbing, voiceover and localized adaptation. Business affairs services support rights clearance and contract management throughout production.

Commercial work

The studio serves sectors including consumer goods, automotive, beauty and luxury, retail, financial services, telecommunications, healthcare and technology. Reported campaign work includes Airtel's 175 REPLAYED, advertising for Acko Insurance and Spotify India, Flipkart's Minutes, and Bridgestone's The Most Comfortable Seat. Its French production work also includes campaigns for Dacia and Carrefour.

Across these activities, Prodigious combines creative production with the practical demands of distributing brand content internationally. Its offering connects original shoots and digital asset creation with post-production, localization and delivery across broadcast, digital, social and physical advertising formats.

More about Prodigious

Regional leadership

  • Christopher Thiery is identified as publishing director and CEO of Prodigious France.
  • Varun Shah is identified as leading the Mumbai-based Indian operation.

Production technology and collaboration

  • Publicis Groupe's proprietary Marcel Make platform supports the network's Intelligent Content methodology. The described approach combines audience insights through Connected Identity with creative asset measurement through Connected Performance to support asset versioning, transcreation and delivery.
  • Prodigious France developed Lost Tapes, a commercial sound and music licensing catalogue distributed in partnership with Universal Production Music.
  • Shared production pipelines connect Prodigious with specialist businesses including Harbor for post-production, Translate Plus for language adaptation and Boomerang for social-first content.

Recognition and production practices

  • Airtel's Kapil Dev's - 175 REPLAYED campaign won a Gold Lion at Cannes Lions 2023; the recognition is attributed to the campaign.
  • The reported Dacia commercial produced with Publicis Conseil received two-star Ecoprod certification. Carrefour's Act for Food broadcast film is also identified as Ecoprod-certified.

Notable credits

7 credits
  • Airtel — Kapil Dev's - 175 REPLAYED
  • Acko Insurance — Sanjay Dutt and Arshad Warsi campaign
  • Spotify India — campaign featuring Anil Kapoor and Ishaan Khattar
  • Flipkart — Minutes
  • Bridgestone — The Most Comfortable Seat
  • Dacia — commercial campaign with Publicis Conseil
  • Carrefour — Act for Food

Offices

Where Prodigious is based

9 locations
  • Prodigious Australia

    21 Harris Street, Pyrmont, Sydney NSW 2009, AustraliaSydney, New South Wales, Australia

    Australian operating unit headquarters, including the internal Prodigious PLAY content division.

  • Prodigious China

    Shanghai, China

    Production hub at Publicis Groupe's campus in Putuo District, serving multinational and Chinese brand content.

  • Campus 61

    61 Rue du Landy, 93300 Aubervilliers, FranceAubervilliers, Île-de-France, France

    Grand Paris production campus with stages, audio facilities, post-production suites and a 3,000 m² XR stage.

  • Paris office

    133 Avenue des Champs-Élysées, 75008 Paris, FranceParis, Île-de-France, France

    Registered office of the French operating entity; distinct from the production campus in Aubervilliers.

  • Prodigious India

    Mumbai, Maharashtra, India

    South Asian production hub at the Publicis Groupe campus in Mumbai.

  • London offices

    London, England, United Kingdom
    About this office

    **Office** Status: active Address: 40 Chancery Lane, London WC2A 1JA, United Kingdom Office webpage: https://www.publicisgroupeuk.com/agency/prodigious/ Prodigious UK Ltd operating hub within Publicis Groupe UK's premises. --- **Office** Status: inactive / historical Address: 2 Turnmill Street, London EC1M 5RR Historical production facilities identified by the report; no closure year is supplied.

  • El Segundo office

    El Segundo, California, United States

    Greater Los Angeles production hub serving broadcast, digital and entertainment work.

  • Los Angeles office

    Los Angeles, California, United States
  • New York offices

    New York, United States
    About this office

    **Office** Status: active Address: 345 Hudson Street, New York, NY 10014, USA Direct US flagship office, described as the Publicis Production US headquarters. --- **Office** Status: active Address: Industry City, Brooklyn, NY Creative maker and production studio facilities, distinct from the Hudson Street office.

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