Pretty Cool Games

Pretty Cool Games is an independent British game-development studio creating original intellectual property for PC and console. Founded in 2024 by Sitara Shefta and Will Dudley, the company works as a lean, fully remote UK team focused on its own first-party projects rather than client work-for-hire or outsourced co-development.

The studio formally entered the industry in August 2026 after an extended period of prototype development. It is building an unannounced debut commercial game: a double-A original-IP physics-based comedic adventure for PC and consoles. The project is designed around player expression, dynamic puzzle mechanics and emergent slapstick humour, drawing on co-operative play, physical comedy and theme-park-style environmental immersion.

Development focus

Pretty Cool Games combines playful systems design with stylized 3D presentation. Its capabilities include:

• Physics-driven gameplay and dynamic mechanics
• Game, level and environmental design
• Spatial puzzles and environmental storytelling
• Character modelling, technical art and hand-painted texturing
• Rapid prototyping and engine-first iteration
• Gameplay programming and full-cycle internal production

The team uses Unity alongside 3D content-creation tools including Blender, Maya and 3ds Max. Its visual approach combines stylized 3D anime-inspired aesthetics with hand-painted surfaces, while its design philosophy prioritises gameplay-first experimentation and lighthearted, co-operative experiences.

Independent original IP

Pretty Cool Games is backed by Coreblazer, Hypergryph’s early-stage indie-game investment initiative. The studio’s founders bring experience across AAA and independent game development, but Pretty Cool Games’ current work is centred on establishing its own new creative universe and debut title.

With a focus on comedic adventure, accessible co-operation and systems that encourage unexpected outcomes, the studio is developing games intended to create memorable shared moments for players.