Pretty Big Monster

Pretty Big Monster is a creative technology and immersive digital marketing agency founded in 2018. Based in the Los Angeles metropolitan area, the studio develops interactive experiences for entertainment campaigns, consumer brands, technology companies and live sports audiences. Its work combines storytelling with augmented reality, virtual reality, extended reality, real-time 3D and artificial intelligence to turn screens into participatory experiences.

The studio works across mobile devices, web browsers, retail installations and stadium environments. Its capabilities span social AR campaigns, interactive microsites, cinematic web experiences, mixed-reality installations and volumetric holographic displays. Production services include creative technology strategy and prototyping, 3D modeling, character animation, motion design, editorial, sound design and post-production. Projects range from individual camera effects to campaigns connecting physical activations with mobile and browser experiences.

Entertainment and interactive campaigns

Entertainment marketing is a substantial part of the studio's portfolio. For Teenage Mutant Ninja Turtles: Mutant Mayhem, it produced social AR experiences that let audiences become stylized turtle characters through face tracking and avatar systems. Its Transformers: Rise of the Beasts work connected a touring statue activation with on-site and at-home WebAR experiences across six continents.

For A Minecraft Movie, the studio combined shopping-center holographic shows, live character interaction and a Snapchat avatar lens. Its The Mandalorian & Grogu campaign brought together retail AR, volumetric displays and interactive TikTok camera effects. Other work includes immersive promotion for Wicked: For Good, interactive web puzzles for Escape Room, and stadium-scale AR engagement for the Los Angeles Rams.

Connected production

Pretty Big Monster also creates interactive configurators, AI photo booths, multi-user web hubs and campaign platforms designed for international deployment. Its projects connect branded content with user interaction across multiple formats, combining digital production with experiential installations. The studio operates within the UNFOLD Agency network while maintaining its own brand and specialized focus on immersive creative technology.