PRESENCE

PRESENCE is a United States sales brokerage and commercial brand services company focused on natural and organic consumer packaged goods. It represents food, beverage, nutrition and body care brands across natural and conventional grocery channels, helping companies develop retail relationships, secure distribution and support products in stores.

Founded in January 1990 by Bill Weiland, the business grew from a regional Midwest brokerage into a national operation. Its expansion included the integration of Dynamic Presence, extending its sales, merchandising and reporting coverage across the country. The company works with emerging businesses as well as established brands seeking broader retail distribution.

Supporting brands from preparation to retail execution

PRESENCE combines national brand management with wholesale and retail sales representation. Its work includes distributor relations, store audits, merchandising and planogram compliance. These services connect commercial planning with the practical requirements of maintaining products on shelves and supporting retail accounts.

Its reporting and data services cover category insights, syndicated point-of-sale analysis, competitor benchmarking and tailored sales reporting. Trade promotion services include promotional contract administration, retail calendar management and analysis of trade spending returns. Together, these capabilities help brands understand category performance and coordinate their sales and promotional activity.

For emerging companies, Market Ready Services provides go-to-market planning, retail pitch preparation and guidance on packaging and pricing positioning. The company also maintains dedicated expertise in nutrition and body care representation, alongside its food and beverage business.

Company development

Vestar Capital Partners invested in Presence Marketing in August 2016 to support geographic and analytical expansion. In February 2025, PLTFRM acquired the company from Vestar, bringing its physical retail brokerage capabilities into a broader retail and digital commerce platform. PRESENCE continues to operate as an active subsidiary, with its business centered on brand representation, retail execution and commercial growth services.