Premier

Premier is a UK strategic communications, public relations and creative marketing consultancy specialising in entertainment, arts and culture. It works with film studios, television networks, streaming platforms, performing arts organisations, music businesses, games publishers and cultural institutions. Its campaigns bring together publicity, creative content, live experiences and digital communications, with services spanning campaign strategy through to production and delivery.

The consultancy’s screen work includes consumer and trade publicity, unit publicity, press coordination, media junkets and red carpet premieres. Its broader practice encompasses theatre, classical and contemporary music, video games, sports, brands and placemaking. Awards campaigning, corporate communications, executive profiling, media training and crisis management complement its entertainment and cultural work.

Campaigns and production

Premier combines media relations with social media management, influencer and creator collaborations, brand partnerships and experiential activations. Its production capabilities include video, photography, junket footage and digital social assets. Event teams deliver premiere experiences, festival hubs, screenings and brand showcases, while specialist consulting extends to festivals, fundraising advice and facilities hire.

The company serves the Booker Prize Foundation through retained communications work covering publicity, marketing, announcements and awards ceremonies. Its screen campaigns include launch events and fan activations for The Mandalorian and Grogu, publicity and photography for The Night Manager Season 2, and creator and press activity for Bridgerton Season 4. Its games work includes integrated UK launches and reveal events for Electronic Arts titles.

Premier also works across the relationship between culture and place, supporting destination branding, public art initiatives and cultural programming. These activities sit alongside communications for orchestras, recording artists, theatre productions and international film festivals.

The business traces its legal lineage to a company incorporated in 1983 and emerged in its modern form in 2000–2001 following the acquisition and restructuring of Corbett & Keene. Its subsequent development has extended its reach across the UK while retaining a focus on communications for entertainment, arts and cultural organisations.