Potion Pictures

Potion Pictures was an independent visual design studio based on London's South Bank, creating motion graphics, animation and screen content for television, live entertainment and digital productions. Established in 2009, it worked across broadcast identity, performance visuals and visual effects, with projects for broadcasters and production companies including the BBC, ITV, Channel 4 and Netflix.

The studio combined graphic design with moving-image production. Its broadcast work encompassed logos, typography, colour palettes, opening titles, lower thirds and complete programme graphics packages. For live performances, it developed bespoke LED screen content, animated backdrops, floor projections and architectural projection mapping. Its capabilities also included 2D and 3D animation, CGI, compositing and camera-tracked augmented reality.

Broadcast identities and entertainment

Potion Pictures created the logo, broadcast styling and identity assets for Love Island, alongside work for its spin-offs Aftersun and The Morning After. For the Jeremy Clarkson revival of Who Wants To Be A Millionaire?, it produced 3D floor animations, screen graphics and gameplay visuals. Other broadcast projects included graphics for the revived Gladiators and The Weakest Link, plus opening titles and graphic identity development for The Wheel.

Its performance work included Strictly Come Dancing, The Masked Singer, Britain's Got Talent, Royal Variety Performance and Big Night of Musicals. The studio also supplied stage graphics for Netflix's Dance 100 and visual assets for Squid Game: The Challenge.

Work beyond the television screen

Architectural projects included projection mapping on Liverpool's St George's Hall for The National Lottery's Big Eurovision Welcome in 2023 and the Dublin Simon House of Light charity event in 2019. Its animation work included The Animated Bayeux Tapestry for BBC One's Seven Ages of Britain.

The company's operating history ended following a solvent voluntary liquidation begun in October 2024. Its legal entity was dissolved on 12 December 2025; its portfolio website remained accessible at the November 2026 research date.