POSSIBLE

POSSIBLE was a global digital marketing, creative technology and experience design agency within WPP. Established in February 2011 as Possible Worldwide, it brought together four digital agencies: Schematic, Bridge Worldwide, BLUE and Quasar. Its network served brands across the Americas, Europe and Asia-Pacific before the standalone brand was absorbed into Wunderman Thompson in 2019.

The agency combined strategic planning, design, software development and analytics to create digital experiences and advertising. Its work ranged from websites and mobile applications to commerce platforms, social campaigns and interactive installations. Experience design and technical development sat alongside brand planning, content strategy and performance marketing, allowing the network to address both customer-facing experiences and the systems supporting them.

Creative work and measurement

POSSIBLE described its approach through the philosophy “Does It Work,” pairing emotional storytelling with data analysis and measurable outcomes. Its capabilities included user experience and interaction design, creative technology, application architecture, predictive modeling and conversion optimization. Commerce work extended to systems integration, while its advertising practice included digital out-of-home experiences and interactive campaigns.

The agency worked across consumer goods, technology, telecommunications, automotive, financial services, travel, entertainment and healthcare. Historical clients included Microsoft, Procter & Gamble, AT&T, Adidas, JetBlue and The Coca-Cola Company. Its portfolio reflected the breadth of that work, spanning mobile customer journeys, community-driven shopping experiences, streaming applications and public digital installations.

Consolidation into a successor network

WPP grouped POSSIBLE with Wunderman in July 2017. After Wunderman and J. Walter Thompson combined to form Wunderman Thompson, POSSIBLE was folded into that network in 2019, ending its independent operation as an agency brand.

Wunderman Thompson subsequently combined with VMLY&R to form VML, effective January 1, 2024. POSSIBLE is therefore a historical agency identity rather than a currently operating standalone studio. Its former operations were integrated into successor businesses, and its original website redirects to VML.