Pointvoucher Studios

Pointvoucher Studios was a Copenhagen-based mobile game development studio within the Pointvoucher rewards platform group. Its work combined casual entertainment with branded consumer engagement, creating games through which players could earn points redeemable for real-world products, vouchers and experiences. The studio supplied in-house game content for the wider platform and collaborated with entertainment rights holders, broadcasters, visitor attractions and retailers.

Its production capabilities included mobile game design and development, casual puzzle gameplay, 2D character animation and interface design. The team worked with Unity and integrated games with the platform’s rewards systems. Its portfolio covered match-3 puzzles, solitaire, word games and promotional experiences built around recognizable characters, television programmes and consumer brands.

Branded games and entertainment partnerships

The studio collaborated with Endemol Shine Group and London & Partners on Play London with Mr Bean, released in 2017. It subsequently produced Mr Bean Solitaire Adventures, released in May 2019, adapting the character into an animated solitaire game involving travel across the United States.

In 2019, it also worked with ITV on Loose Women Words, a word puzzle game marking the television programme’s twentieth anniversary. Other projects included Tivoli Puzzle for Copenhagen’s Tivoli Gardens and branded casual game campaigns for Danish retailer Bilka. These projects connected familiar entertainment properties and commercial destinations with accessible mobile gameplay and the Pointvoucher rewards ecosystem.

Historical operations

The studio formed part of a business whose platform origins date to 2015. That wider business history is distinct from the incorporation of its development entities: the UK games company was incorporated in 2017 and the Danish studio company in 2018.

The in-house studio ceased active operations around mid-2020. The UK development company was dissolved in January 2021, while the Danish studio entity, subsequently registered as PVSDKG2 ApS, was dissolved following bankruptcy in June 2022. Its portfolio therefore represents historical production work rather than a currently operating development service.