pocket.watch

pocket.watch is an American digital-first entertainment studio and franchise development company focused on children and families. Founded in 2017, it connects creators originating on platforms such as YouTube with television, streaming, theatrical films, consumer products and interactive entertainment. Its work spans original content development, production, distribution and licensing, with a particular focus on audiences in Generation Alpha.

The company organizes its franchise strategy around a “Stars, Shows, Goods” model: building on a creator’s existing audience, developing entertainment around that property and extending it into licensed products. Its production capabilities encompass live-action, animation and hybrid formats, while its commercial activities include branded entertainment, advertising sales, publishing partnerships, toys, apparel and other consumer goods.

From digital creators to entertainment franchises

A central property is Ryan’s World, which originated as Ryan ToysReview. Working with Ryan Kaji’s family company, Sunlight Entertainment, pocket.watch expanded the property into television, retail products and film. The studio created and produced Ryan’s Mystery Playdate for Nickelodeon and distributed Ryan’s World the Movie: Titan Universe Adventure in 2024. The partnership also developed a licensing network spanning major retailers including Walmart and Target.

Its broader creator portfolio includes Love, Diana, HobbyKids Adventures, EvanTubeHD and Toys and Colors. Productions cover preschool entertainment, animated adventures and scripted comedy, including The Besties in Haunted High. The company also participates in console and mobile gaming through development, publishing and licensing activities tied to its entertainment properties.

Distribution and international reach

pocket.watch distributes content through subscription and advertising-supported streaming services, linear television and free advertising-supported streaming television channels. Its distribution footprint includes Disney+, Hulu, Peacock, Amazon Kids+ and Tubi, alongside its own branded FAST channels. This combines platform licensing with channels that package creator-led programming for wider audiences.

Based in Culver City, California, the company supports international distribution, advertising and consumer products activity through regional operations in Europe and Asia-Pacific, together with a New York distribution and media sales presence.