Plug In Digital

Plug In Digital is a French video game distributor and publisher serving independent developers and mid-tier publishers across PC, consoles, mobile and cloud gaming. Incorporated in December 2011, it began operational business in January 2012. The company helps studios bring games to market, manage digital sales and develop international commercial relationships. Its global headquarters moved from the Paris metropolitan area to Montpellier in 2018.

Distribution and market access

The company's distribution business works with more than 200 digital storefronts, platform operators and cloud gaming networks. Its services combine worldwide digital distribution with catalog revenue management, trade marketing negotiation, sales optimization and retail distribution support. These activities help developers and publishers manage the commercial side of releasing and maintaining games across multiple platforms and territories.

Plug In Digital also supports international expansion, particularly into East Asian markets. Its work includes regional distribution partnerships, market adaptation and assistance with Chinese licensing and regulatory requirements. A direct commercial operation in Shanghai supports this regional business.

Publishing and development capacity

Its internal publishing label, Dear Villagers, focuses on mid-market single-player games for PC and consoles, with an emphasis on artistic direction and narrative. Publishing support includes marketing strategy, public relations, quality assurance, production coaching, community management and platform relations. The label began as Playdius in 2017 and adopted the Dear Villagers name in 2019.

The company also launched PID Games in September 2020 for mobile and multi-genre co-publishing. That label was sunsetted during 2024–2025 as dedicated publishing resources were consolidated into Dear Villagers, while mobile and distribution projects continued under Plug In Digital.

Acquisitions expanded the group's development capabilities: Celsius Online joined in March 2023, followed by PixelRatio in March 2025. These separately operated subsidiaries contribute browser and mobile game development, co-development, virtual reality expertise and multi-platform porting, extending the group's capabilities beyond distribution and publishing.