PLAYSTUDIOS

PLAYSTUDIOS is an American developer, publisher and operator of free-to-play mobile and social games. Founded in July 2011 and headquartered in Las Vegas, the company combines casual entertainment with a loyalty platform that lets players earn real-world rewards through gameplay. Its work spans social casino games, card games and puzzles, supported by ongoing game development, publishing and live operations.

The company launched its first Facebook game, myVEGAS, in August 2012 and expanded to mobile in 2013. That early offering connected in-game loyalty points with benefits such as hotel stays, dining and live entertainment. This connection between digital play and hospitality remains central to its business model.

Games and rewarded play

PLAYSTUDIOS develops and operates franchises including myVEGAS Slots, POP! Slots, myKONAMI Slots and MGM Slots Live. Its broader portfolio includes the official mobile Tetris app and casual games associated with its Brainium division, including solitaire and sudoku titles. The portfolio brings together social casino experiences and familiar card and puzzle formats.

Its proprietary playAWARDS loyalty marketing platform, together with the consumer-facing myVIP programme, connects game audiences with rewards supplied by hospitality and entertainment partners. Alongside making games, PLAYSTUDIOS integrates and administers loyalty programmes and coordinates reward fulfilment with participating brands.

Development and recent direction

The company expanded through acquisitions and licensing agreements, acquiring Scene53 in 2016, securing exclusive multi-year mobile rights to Tetris in 2021 and acquiring Brainium Studios in October 2022. PLAYSTUDIOS became publicly traded on Nasdaq in June 2021 through a business combination with Acies Acquisition Corp.

During 2026, its Renewal restructuring programme reduced staffing and closed several studios. The company also discontinued The Win Zone and Tetris Block Party in autumn 2026. Its stated direction following these changes concentrates investment on core franchises, direct-to-consumer monetisation and sweepstakes gaming initiatives.