Playsnak

Playsnak was a Berlin-founded game developer and mobile game publisher focused on virtual reality, augmented reality and cross-platform entertainment. Established in 2015, the company combined the development of original VR intellectual property with a publishing strategy intended to bring Asian mobile games to Western markets.

Its approach connected mobile gaming with emerging immersive formats. Alongside game development and software engineering, its publishing activities included adapting third-party mobile titles for Western audiences through culturalization. The company operated internationally, with engineering centered in Berlin and business development supported by a Los Angeles branch.

Original VR games

Playsnak developed and published games for PC and VR headsets, including HTC Vive, Oculus Rift and Windows Mixed Reality. Its releases explored distinct forms of arcade action, from futuristic racing to first-person shooting.

Neon Seoul: Outrun entered Steam Early Access in December 2017. Set in a futuristic cyberpunk world, the game centered on arcade-style hoverbike racing and action. Wanted Killer VR, released in May 2018, was a cel-shaded first-person shooter built around teleportation-based combat mechanics.

These projects reflected the studio's interest in bringing accessible game mechanics into immersive environments. Its broader capabilities encompassed VR and AR software design, cross-platform development and publishing, with particular production experience in racing and first-person shooter mechanics.

Company history

Playsnak operated as an independent, venture-backed company and secured seed investment during its development period. Its business brought together original game production and international publishing, linking European development with Asian gaming investment and Western market activity.

The company ceased operations in 2019 following insolvency proceedings and liquidation. Both its development and publishing activities ended, and its former official website subsequently expired and became a parked domain.