PlaySimple Games
- Open roles
- 0
- Founded
- 2014
- Employees
- 201-500
- Offices
- 4
About PlaySimple Games
PlaySimple Games is a mobile game developer and publisher founded in Bengaluru, India, in 2014. Its work focuses on accessible, free-to-play word games and casual puzzles, with a portfolio spanning crosswords, anagrams, word searches, tile matching, solitaire and number puzzles. The company develops and operates games for an international audience, reaching players across more than 110 countries.
The studio's catalogue includes Daily Themed Crossword, Word Trip, Crossword Jam, Word Wars and Word Search Explorer. Earlier releases such as GuessUp, Word Trek and Word Jam helped establish its position in mobile word games. As of the supplied November 2026 research, PlaySimple manages more than 30 live titles, with over 424 million lifetime downloads and approximately five million daily active users.
Development and live operations
PlaySimple combines game design and software engineering with ongoing content delivery, analytics and live operations. Its capabilities extend from full-cycle mobile development to server infrastructure, player segmentation, advertising mediation and in-app monetization. Real-time data analysis and machine learning support its approach to understanding player behaviour, acquiring audiences and managing games after launch.
The company develops proprietary technology alongside its games, integrating production and operational systems to support a large live portfolio. Its commercial model combines free-to-play distribution with advertising and in-app purchases, supported by dedicated user acquisition and monetization capabilities.
Company development
Modern Times Group acquired PlaySimple in July 2021, and the studio subsequently became the foundation of the group's Casual District. It continues to operate within MTG, which retains majority control according to the November 2026 research.
Bengaluru remains the company's global headquarters and principal development base. Its international presence also includes same-brand operating subsidiaries in Singapore and Israel, supporting international commercial activity and the company's expansion beyond India.
More about PlaySimple Games
Leadership and founders
- Yoav Ecker became CEO in August 2025 and serves as Managing Director and Chief Executive Officer. He also leads MTG's Casual District and holds leadership roles in PlaySimple's Singapore and Israeli subsidiaries.
- Uday Shirish Bhansali was appointed Chairman and Independent Director in January 2026. MTG executives Anna Maria Redin and Nicholas Ashley Hopkins serve as Non-Executive Directors.
- Founders Siddharth Jain, Suraj Nalin, Preeti Reddy and Siddhanth Jain came from Zynga and WalmartLabs. The founding team transitioned executive leadership during 2025–2026, moving into advisory and board roles.
Proprietary technology
The company's internal platform, Little Engine, integrates real-time analytics, user-level event processing, automated advertising mediation and live game operations.
Funding and corporate milestones
- Early venture backing came from Elevation Capital, formerly SAIF Partners, and Chiratae Ventures.
- In January 2026, the company converted from a private limited company to a public limited company.
- In April 2026, it filed a Draft Red Herring Prospectus for a proposed ₹3,150 crore Offer for Sale on Indian stock exchanges. The supplied research records regulatory clearance in August 2026; it does not establish a completed listing.
Notable credits
16 creditsOffices
Where PlaySimple Games is based
- Anjaneya Techno Park, No. 147, 2nd Floor, Kodihalli, HAL Old Airport Road, Bengaluru, Karnataka 560008, IndiaBengaluru, Karnataka, India
Bengaluru office
HeadquartersGlobal corporate headquarters and primary game design, engineering, analytics and live operations facility.
- Israel
Israel
- Sderot Abba Eban (Abba Eban Blvd), Herzliya 4672520, IsraelHerzliya, Tel Aviv District, Israel
Herzliya office
About this office
International operating office of the same-brand subsidiary PlaySimple Games Ltd., led by Yoav Ecker. The report distinguishes it from Plarium's separate operations.
- 30 Cecil Street, #19-08 Prudential Tower, Singapore 049712Singapore
Singapore office
About this office
Same-brand international operating subsidiary, PlaySimple Games Pte. Ltd., handling global distribution, regional operations and international commercial management.
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