Playsense

Playsense is an independent creative agency and production studio serving the video game and interactive entertainment industries. Its work combines brand strategy, marketing campaigns and audiovisual production for PC, console and mobile games. The agency supports publishers and developers through game announcements, launches, seasonal events and ongoing live-service campaigns.

The business originated within Wargaming as an internal trailer and marketing agency. A management buyout in May 2022 established Playsense as an independent company. It has continued working with Wargaming while expanding its relationships with other international game companies. Based in Cyprus, the agency operates through a distributed team of specialists and contractors collaborating remotely across more than 15 countries.

Creative strategy and production

Playsense develops projects from identity concepts and campaign planning through to finished promotional assets. Its production capabilities span CGI and in-engine trailers, gameplay capture, in-game cinematics, character animation, live-action filming and hybrid video. Real-time engine workflows sit alongside conventional animation and post-production techniques.

The agency also creates visual campaigns for large public displays, including 3D anamorphic billboards and high-resolution city screen takeovers. This extends its work beyond game footage and cinematic storytelling into advertising designed for physical public spaces. Production support includes promotional video assets, post-production and creative material for seasonal game updates.

Selected work

For Riot Games, Playsense produced the Valorant console announcement campaign using 3D anamorphic displays across five European cities. Its World of Tanks Blitz work includes the Operation Snatch campaign, combining an in-game cinematic with cross-media marketing inspired by Guy Ritchie’s Snatch.

Other projects include the Deathbound announcement trailer, in-engine cutscenes and an announcement trailer for Super Meat Boy 3D, promotional cinematics and seasonal assets for Standoff 2, and trailers and gameplay capture for Bulletstorm VR. The agency also created the PLAY BIG gamescom campaign celebrating anniversaries of World of Tanks and World of Warships.