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PlayNetwork

Creative & Production
Open roles
0
Founded
1996
Employees
51-200
Offices
2

About PlayNetwork

PlayNetwork provides branded music, in-store entertainment and commercial audiovisual systems for businesses. Founded in 1996 in Redmond, Washington, the company combines music programming, media delivery technology and systems engineering to create audio and visual experiences in commercial environments. Its work serves retail, restaurants, hospitality, fitness, financial services, grocery and entertainment venues.

Music is central to its offering. PlayNetwork develops tailored brand playlists, manages commercial music licensing and supports scheduled programming for different times of day and multiple audio zones. Its services also include music supervision, branded radio and overhead promotional messaging, connecting curated content with the practical requirements of operating business locations.

Content, systems and delivery

Alongside music programming, PlayNetwork designs and installs audio and video systems. Its capabilities include system architecture, sound engineering, hardware procurement, installation and acoustic calibration. Digital media services encompass in-store television networks, digital menu boards, window displays, motion graphics and content management. These capabilities bring content creation and the infrastructure needed to present it into the same service offering.

The company's delivery technology includes media playback hardware, browser-based playback applications and software management tools. Hardware and cloud support services include spare equipment pools and round-the-clock technical help desk assistance. This combination supports both the programming customers hear and see and the systems used to distribute and manage it.

Development and ownership

PlayNetwork expanded over time from commercial music playback into digital signage, video advertising and custom in-store television. Its international development included regional subsidiaries supporting business beyond North America.

Mood Media acquired PlayNetwork from Octave Group in September 2021. Following the acquisition, its customer service, technology development and brand portfolio were integrated into Mood Media's infrastructure. PlayNetwork continues as an active operating business, with dedicated customer applications, supported playback products and client solutions. Its legacy corporate website redirects to Mood Media, which maintains PlayNetwork product information and support.

More about PlayNetwork

Founders and historical leadership

  • Kevin Robell founded the business; Adam Brotman joined shortly afterward as chief executive officer.
  • Lon Troxel was appointed CEO in 2005. These are historical leadership details, rather than confirmation of current executive roles.

Proprietary technology

The CURIO technology stack includes CURIOPlayer playback hardware and the CURIOStream web application, alongside the Harmony control platform. Mood Media continues to support these established PlayNetwork products and customer portals.

Expansion milestones

  • Acquiring Crows Nest Entertainment expanded the business into digital signage and video advertising networks. The 2009 acquisition of Channel M added custom in-store television capabilities.
  • In May 2017, PlayNetwork merged with TouchTunes Interactive Network, creating the Octave Group holding company with dual headquarters in New York City and Redmond/Seattle.

Long-term collaboration

The Starbucks partnership began in 1998 and involved engineering and managing digital music systems across thousands of retail locations in North America and internationally.

Notable credits

11 credits
  • Starbucks Coffee Company — digital music curation, playback hardware and overhead audio
  • Chili’s Grill & Bar — custom brand web radio and restaurant audio programming
  • Under Armour — audiovisual systems design and environmental sound architecture
  • Uniqlo — background music curation and audio branding
  • FedEx Office
  • Levi's
  • Guess
  • Pret A Manger
  • Balenciaga
  • Finish Line
  • Hilton Worldwide

Offices

Where PlayNetwork is based

2 locations
  • PlayNetwork, LLC Registered Principal Office

    Headquarters
    360 Kingsley Park Dr, Suite 300, Fort Mill, SC 29715, USAFort Mill, South Carolina, United States

    Registered headquarters of PlayNetwork, LLC at Mood Media's central North American operational campus.

  • Redmond Operating Facility & Engineering Branch

    8727 148th Ave NE, Redmond, WA 98052Redmond, Washington, United States
    About this office

    Original headquarters and continuing regional operating facility for music programming, technology development and engineering. The premises are also identified as 14720 NE 87th St.

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