Playable Factory

Playable Factory is an Istanbul-based creative marketing technology company founded in 2018. It develops interactive advertising technology and produces 2D and 3D HTML5 playable advertisements, interactive video ads, and gameplay video creation software for mobile game publishers and consumer brands. Its work combines creative production, software engineering, and performance analysis to help advertisers build campaigns that audiences can actively explore.

The studio’s custom production service covers concept development, art direction, and HTML5 programming. Projects translate gameplay or brand concepts into lightweight interactive experiences designed for mobile advertising campaigns. Alongside production, the company supports asset formatting and compliance testing for major advertising networks, including AppLovin, Unity Ads, Google Ad Manager, Meta, Mintegral, and ironSource.

Creative production and software

Playable Factory combines bespoke advertising services with self-service tools. Flex converts existing video assets into interactive advertisements without requiring users to write code. Ready provides templates for rapidly creating and customizing playable ads. Its analytics capabilities track audience behavior, engagement funnels, and campaign performance, helping advertisers understand how people interact with creative assets.

The company serves publishers across casual, hyper-casual, hybrid, puzzle, and mid-core mobile gaming. Its production portfolio includes work for publishers such as Peak Games, Zynga, Kwalee, Dream Games, Playtika, and Voodoo. It also applies gamified advertising to consumer marketing, with campaigns for Unilever’s Yumoş brand and Starbucks demonstrating applications beyond games.

Playable Factory’s business developed from custom creative production into a combination of production services and commercial software. In April 2026, mobile gaming publisher Tamatem acquired the company to bring playable advertising and related technology into its publishing infrastructure. Playable Factory continued under its own brand, retaining its leadership and Istanbul development operation.