PlanetArt

PlanetArt is a global e-commerce and make-on-demand personalized products company. Its websites and mobile applications help consumers turn photographs, names, messages and designs into printed products, gifts and keepsakes. The business combines proprietary mobile software with on-demand manufacturing, personalization and order fulfillment, serving customers across North America, Europe and more than 15 countries overall.

Its product range spans photographic prints, photo books, wall décor, greeting cards, stationery, personalized children's books, apparel, drinkware and engraved or embroidered gifts. Customers use web- and app-based design tools to customize products before production and delivery. Alongside consumer purchases, the company supports commercial merchandising and business gifting.

Digital products and personalization

The FreePrints application family includes FreePrints, FreePrints Photobooks, FreePrints Photo Tiles and FreePrints Gifts. These applications connect photographs stored on mobile devices with physical products, extending from conventional prints to books, wall displays and gifts. Other offerings include personalized stationery through Simply to Impress, custom merchandise through CafePress and children's publishing through I See Me!.

PlanetArt's capabilities span software development, digital imagery, product customization, printing and fulfillment. Its operating network connects technology and marketing functions with manufacturing, distribution and sourcing, supporting the delivery of individually personalized physical products at scale.

Growth and company history

Founded in 2010, PlanetArt expanded through acquisitions across several categories of personalized commerce. It acquired Personal Creations from FTD Companies in August 2019, CafePress from Shutterfly's Snapfish unit in September 2020, and I See Me! from McEvoy Group in July 2021. The supplied research also records the acquisition of PersonalizationMall.com and Things Remembered from 1-800-Flowers.com in October 2026, adding further engraved and customized gifting offerings.

Previously part of French technology group Claranova, PlanetArt completed a management buyout on June 30, 2025, with backing from Atlantic Park, part of General Atlantic Credit. The transaction established the business as an independent private enterprise under its founding management.