Planet Propaganda

Planet Propaganda is an independent creative agency based in Madison, Wisconsin, working across brand strategy, advertising, design, motion and digital experiences. Founded in 1989 as Planet Design Company, the business later adopted its current name while maintaining its Madison roots. Its work spans brand development and ongoing campaigns for consumer businesses, cultural organizations and companies in established industrial markets.

The agency combines strategic planning and consumer research with creative concept development, art direction and production. Brand assignments include positioning, naming, visual identity, brand architecture and voice development, supported by guidelines and design systems. Its design practice extends to packaging, retail merchandising, environmental graphics and signage, connecting a brand’s identity with the places and products through which audiences encounter it.

Brand platforms and campaigns

Planet Propaganda’s advertising work covers broadcast, digital, social and out-of-home channels. Its relationship with Duluth Trading Company has included brand strategy, catalog art direction, animated television commercials and cross-channel campaigns, using illustrated storytelling and humor. For Jimmy John’s, the agency developed the “Freaky Fast” positioning alongside environmental and packaging design. Its work for Jersey Mike’s Subs included the “A Sub Above” brand platform and television and video campaigns.

Other assignments demonstrate the range of its design practice. The agency created Forward Madison FC’s club crest and visual identity, with merchandise design and launch creative. For Intelligentsia Coffee, its work encompassed strategic positioning, brand redesign and a retail packaging system. Smithworks Vodka assignments brought together brand launch work, packaging, digital marketing and video creative.

Digital and motion capabilities

The studio’s production capabilities include motion graphics, 2D and 3D animation, video production, and sound and motion brand integration. Digital services cover UI/UX, website and digital product design, front-end development and social content. Across these disciplines, the agency serves markets including apparel and outdoor goods, food and beverage, powersports, sports and entertainment, healthcare, manufacturing and nonprofit institutions.