Pixonic

Pixonic is an international game developer and publisher specializing in mid-core mobile games, tactical multiplayer shooters and long-running live services. An operating subsidiary of MY.GAMES, the studio is best known for War Robots, its franchise built around customizable mechanized combat and competitive team play.

Founded in Moscow in 2009 by Elena Masolova alongside a small founding team, Pixonic initially developed casual games for social networks. Early projects included Domovyata, Adventure Island and Airport. As smartphones and tablets became an increasingly important platform, the company moved into mobile development, finding an early success with the survival adventure game Robinson.

From mobile combat to cross-platform worlds

In April 2014, Pixonic soft-launched Walking War Robots, later renamed War Robots. The Unity-powered game established its central format of real-time, six-versus-six tactical battles with customizable robots. Continuing development expanded the experience through new content, technical improvements and cross-platform play. In 2025, the game surpassed $1 billion in lifetime gross revenue and 300 million registered players.

The studio subsequently extended its mech-combat universe into other formats. War Robots: Frontiers brings its tactical shooter work to PC and consoles using Unreal Engine 5, while Little Big Robots offers a stylized mobile interpretation. Its wider portfolio includes the dinosaur-based multiplayer shooter Dino Squad and the virtual reality experience War Robots VR: The Skirmish.

Pixonic's capabilities cover the full development cycle, including concept development, prototyping, programming, art production and quality assurance. Its ongoing game operations encompass seasonal events, content updates, game economies, monetization and player community management. Technical work includes multiplayer networking, server lag compensation, technical art and platform adaptation.

Mail.ru Group acquired Pixonic in 2016, and the studio became part of the MY.GAMES studio network in 2019. Following MY.GAMES' withdrawal from Russia in December 2022, Pixonic consolidated its international operations in Cyprus and continued developing games for a global audience.