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PixelsHub

Immersive & Virtual Production
Open roles
0
Founded
2013
Employees
1-10
Offices
1

About PixelsHub

PixelsHub is an industrial extended reality and simulation studio based in Gijón, Spain. Founded in 2013 as a spin-off from the University of Oviedo’s engineering school in Gijón, it develops virtual reality, augmented reality, mixed reality and interactive 3D software for enterprise applications. Its work focuses on industrial training, assembly guidance, technical documentation and digital twins.

The studio combines industrial engineering knowledge with real-time 3D development to translate complex equipment, procedures and operational environments into interactive applications. These tools support occupational safety, standardized manufacturing processes, maintenance and the visualization of industrial data. Its markets include aerospace and defense, manufacturing and metallurgy, energy and renewables, maritime operations, and healthcare.

Training and industrial assistance

PixelsHub creates immersive simulations for procedures that can be difficult or hazardous to practise in operational settings. Applications described in its portfolio include aircraft cabin emergency protocols, maritime search-and-rescue procedures, heavy crane operations and collaborative cybersecurity training. Its healthcare work includes simulators for evaluating clinical and nursing procedures.

For production environments, the company develops step-by-step guidance for mechanical and electrical assembly, digital inspection workflows and interactive technical documentation. These applications help technicians navigate complex tasks through visual instructions and 3D representations of components and equipment.

Products and project work

Its product portfolio includes Cableo, an interactive cable-routing and assembly tool; Digital-Aero, a virtual and augmented platform for aeronautical manufacturing procedures; and PROC3D, which converts paper-based procedures into guided interactive 3D steps. The studio has also developed digital documentation and equipment-viewing applications for ventilation engineering company Zitrón.

In defense, PixelsHub has collaborated with Indra and the Spanish Army on digital twins and the Base Digital Logística, and with Spain’s Joint Cyberspace Command on multiplayer VR training. Its applications span desktop computers, mobile devices, tablets and immersive headsets, allowing industrial visualization and procedural guidance to be delivered through different interfaces according to the project.

More about PixelsHub

Founders and leadership

  • Industrial engineer Susana Pascual Madrigal and Antonio Parra founded the company. Following its 2016 reorganization, Pascual became CEO and Parra served as CTO / Technical Director; the report identifies them in those leadership roles.
  • The reorganization marked a shift from initial serious-game and workforce-education applications toward industrial B2B XR development.

Technical integration

The studio complements its software with smart sensors and industrial IoT architectures, including integration with Wonderware SCADA systems. Supported deployment hardware includes HTC Vive, Meta Quest and Microsoft HoloLens 2.

Industry recognition

Indra Sistemas recognized PixelsHub as a winning innovator in The FCAS Challenge for signal intelligence and advanced digital visualization.

Notable credits

9 credits
  • Cableo (Windar Cable Routing Tool)
  • FCAS (Future Combat Air System) XR Module
  • Digital Twin XR & Base Digital Logística
  • Digital-Aero
  • PROC3D
  • Zitrón Design Book / Visor de Documentación Digital
  • Airbus A320 Cabin Crew VR Training Tool
  • Cybersecurity Multiplayer VR Experience
  • Salvamento Marítimo VR Simulation

Offices

Where PixelsHub is based

1 location
  • Gijón offices

    Headquarters
    Gijón, Spain
    About this office

    **Office** Status: active Headquarters Address: Calle Corrida 27-29, 2º I, 33206 Gijón, Asturias, Spain Current headquarters and registered seat, supporting executive leadership, XR/VR development, engineering simulation design and client demonstrations. The report also identifies the premises as Escalera Izquierda, 2º B. --- **Edificio Industria 4.0** Status: inactive / historical Address: Calle Ada Byron 39, Oficinas 201–203, Parque Científico Tecnológico de Gijón, Gijón, Asturias, Spain Former technology park facility used before operations consolidated at Calle Corrida.

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