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Pixelberry Studios

Games & Interactive
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Founded
2012
Employees
11-50
Offices
1

About Pixelberry Studios

Pixelberry Studios is a mobile game developer and interactive fiction studio based in Mountain View, California. Founded in 2012 by former Electronic Arts developers Oliver Miao, Keith Emnett, and Winston She, the company creates story-driven games built around episodic narratives, character customization, and themes of empathy, diversity, and social awareness.

Its work combines narrative writing and worldbuilding with mobile development, live content scripting, publishing, and ongoing game operations. Visual novels and interactive storytelling form the core of its portfolio, alongside narrative simulation games and tools for independent fiction creators.

Games and interactive storytelling

The studio established its portfolio with High School Story in 2013 and Hollywood U: Rising Stars in 2014. These games brought narrative themes into high school and celebrity-campus simulation settings, connecting mobile game mechanics with stories about characters and their social lives.

In August 2016, Pixelberry launched Choices: Stories You Play, an omnibus visual novel app that became its flagship product. The platform has recorded more than 100 million lifetime downloads and hundreds of millions of dollars in player spending, according to the supplied research. Its episodic format supports continuing story releases and ongoing live operations.

Pixelberry also developed StoryLoom, a web and mobile interactive fiction platform that provided independent creators with no-code visual novel authoring tools. This extended the studio’s work beyond producing its own stories into supporting user-generated narrative content.

Company history

Nexon acquired Pixelberry in November 2017, providing international publishing support as the studio expanded its live writing operations. On July 10, 2024, Series Entertainment acquired the company from Nexon. Pixelberry continues to operate under its established studio brand and maintains live operations for Choices within the Series Entertainment group.

More about Pixelberry Studios

Founders’ earlier work

Before establishing the studio, the founding team developed Surviving High School and Cause of Death at Electronic Arts. These are part of the founders’ professional history rather than Pixelberry production credits.

Social impact collaborations

Pixelberry integrated cyberbullying prevention into gameplay through a partnership with the Cybersmile Foundation, raising more than $300,000. The research also identifies collaborations with the National Eating Disorders Association and the United Nations.

Production changes

Under Series Entertainment, the studio integrated the parent’s Rho Engine and RUN platforms into its production workflows. The research reports workforce restructurings in 2024 and March/April 2026 alongside these operational changes.

Notable credits

4 credits
  • Choices: Stories You Play
  • High School Story
  • Hollywood U: Rising Stars
  • StoryLoom

Offices

Where Pixelberry Studios is based

1 location

  • Mountain View offices

    Headquarters
    Mountain View, California, United States
    About this office

    **Office** Status: active Headquarters Address: 201 San Antonio Circle, Suite 205, Mountain View, CA 94040, USA Operating studio and overall company headquarters. --- **Office** Status: active Address: 82 Pioneer Way, Suite 101, Mountain View, CA 94041, USA Published EU trader and Apple App Store registered address; the report separately identifies the operating studio address.

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