Pixel Toys

Pixel Toys is a Royal Leamington Spa game developer and publisher founded in 2012. The studio creates high-fidelity digital games and interactive entertainment, with a focus on free-to-play mobile action and midcore RPG experiences. Its work spans the full development cycle, from game systems and technical art through post-launch live operations and publishing support.

Development capabilities

The team’s supported capabilities include:

• Mobile game development for iOS and Android
• Free-to-play systems, economy and metagame design
• Action and shooter mechanics
• 3D character rigging, skinning and technical animation
• Unity architecture and custom pipeline tooling
• Graphics profiling and performance optimisation for Metal and Vulkan
• LiveOps management and post-launch support

Pixel Toys began with Super Little Acorns 3D Turbo for Nintendo 3DS, then developed the mobile zombie-action title Gunfinger. Its 2015 title Warhammer 40,000: Freeblade demonstrated the studio’s high-end mobile graphics work and was showcased during an Apple special event.

Games and collaborations

The studio’s catalogue includes Warhammer Age of Sigmar: Realm War and work in the Warhammer 40,000 universe, alongside mobile and virtual-reality projects developed during its earlier expansion into VR. Drop Dead, Drop Dead: Dual Strike and Warhammer 40,000: Battle Sister originated in that period; the dedicated XR/VR operation was subsequently spun out as the separate company Soul Assembly in 2022.

Pixel Toys is a controlled subsidiary of Scopely Inc. and continues to focus its Leamington Spa team on large-scale mobile action and RPG development. The company combines internal production with co-development and client-development services, supporting projects from concept and production through ongoing player operations.