Pixel Artworks

Pixel Artworks is a British immersive experience design and production studio founded in 2005 by Tom Burch. It conceives, designs and engineers large-scale environments that combine creative storytelling with bespoke software, hardware and digital content. Its work spans architectural projection mapping, interactive installations, extended reality and high-resolution LED experiences for brands, cultural institutions and landmark destinations.

The business began as a projection advertising company, developing outdoor video mapping and large-format installations across the UK. It subsequently expanded into permanent experiential spaces, museum interactives and architectural light art. Today, its multidisciplinary practice brings together creative technology, spatial design, CGI, technical production and software engineering, with an international presence spanning the UK, continental Europe and the Middle East.

Experiences across physical and digital spaces

The studio develops both temporary activations and permanent attractions. Its commercial work includes brand launches, interactive retail environments, showroom installations, building takeovers and visitor experiences. Production capabilities range from hyper-realistic CGI and anamorphic outdoor content to real-time interactive systems, mixed reality and technical integration for complex architectural canvases.

Projects can combine content creation with the engineering required to present it in a physical setting. This includes projection systems, LED staging, audience interaction and multisensory design. The studio serves markets including advertising, luxury retail, culture, entertainment, hospitality and destination development, adapting its work to public spaces, commercial venues and cultural settings.

Alongside commissioned projects, Pixel Artworks Originals develops proprietary immersive experiences for licensing and exhibition. These productions extend the studio's work beyond individual client briefs into repeatable experiences for cultural and commercial destinations. Its dedicated research and development activity explores emerging hardware, software and the effects of coordinated sensory environments on audiences.

In May 2024, Pixel Artworks joined DesignStudio and Analog in forming the Waterland-backed Further creative group. It continues to operate under its own public identity, combining its experience design practice with access to complementary branding and visual effects capabilities. Its legal name became Pixel Artworks Ltd in July 2024.