PierPlay
- Open roles
- 0
- Founded
- 2016
- Employees
- 11-50
- Offices
- 1
About PierPlay
PierPlay is an American mobile game development studio based in Culver City, California. Founded in 2016, it develops free-to-play casual games for iOS and Android, with an emphasis on word puzzles, social player-versus-player mechanics and accessible gameplay. Its capabilities span engineering, game design, visual production and live services.
The studio co-developed Scrabble GO with publisher Scopely, adapting the classic board game licensed by Hasbro and Mattel for mobile platforms. The collaboration began in 2016 and involved a three-year development cycle before the game's worldwide release in March 2020. The project combined familiar word gameplay with the social features and ongoing content associated with contemporary mobile games.
Development capabilities
PierPlay's technical work includes full-stack mobile engineering, software architecture and development using C# and Unity. Its design capabilities cover game systems, level progression, free-to-play economies and balancing. Art production encompasses art direction, visual assets, interface and user-experience design, and 2D and 3D mobile animation. Technical art and performance optimization support delivery across mobile devices.
The studio's reported live-service capabilities include event design, live-services engineering and player retention optimization. These disciplines support games intended to evolve through continued development after launch, alongside the engineering and creative work required to build new titles.
Company history
Scopely acquired PierPlay in April 2020 following the launch of Scrabble GO. PierPlay continued within the publisher's organization as PierPlay, a Scopely Studio, with its core engineering and design team subsequently working on unannounced mobile projects. The studio remains part of Scopely's development organization. Scopely itself became part of Savvy Games Group in July 2023.
More about PierPlay
Founders and leadership history
- PierPlay was founded by Lorenzo Nuvoletta, Scott Jablow and Don Adriano. The report identifies their founding-era roles as CEO, COO and CTO, respectively; it does not establish a complete current executive roster.
- Before establishing PierPlay, the founding team worked on the development and growth of Bingo Blitz at Buffalo Studios and Playtika. This is prior team experience rather than a PierPlay production credit.
- Nuvoletta subsequently held an executive studio role at Scopely before moving on to new ventures in 2022.
Collaborative operating model
PierPlay shared campus facilities with Scopely during the development of Scrabble GO, before the acquisition. After launch, ongoing live services and content operations moved to Scopely's Barcelona studio, while Scott Jablow continued overseeing product growth. PierPlay's core development team collaborated with Scopely's Colorado studio on subsequent projects.
Notable credits
1 creditOffices
Where PierPlay is based
- 3530 Hayden Ave A, Culver City, CA 90232, United StatesCulver City, California, United States
Culver City office
HeadquartersCompany headquarters and direct development studio, co-located with Scopely's Hayden Tract campus.
Open roles
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